Stand-Up for Vacation
Check out this series of videos we cut for Pandora over the Thanksgiving holiday. It’s four spots of New York based comedian Mark Normand telling jokes about the joys of office work and how to get out of it. The videos were produced by Pandora for a branded content campaign with jetBlue.
In other JADED news, we’re going to be finishing up the rough cut of Rolled in the next two days. Whit is planning to send a version of it off to SXSW on Friday. Cross your fingers.
The season finale of It’s a Rough Life goes live tomorrow. It’s one of our favorites, and involves somebody getting inked. You won’t want to miss it. It’s also got a special :30 second “next on” teasing the new season that starts with the epic 2011 BART Tour. The new season starts early 2012. In the meantime, we’ll be working on getting our pitch together.
Tori Amos vids with Pandora
On Wednesdays we like to give updates about what we’re doing. Click the image above to check out a series of videos we edited for Pandora and their Truvia, Moms Who Rock campaign with Tori Amos.
In other JADED news, we just got back from Thanksgiving in Louisiana where we hung with family and ate way too much awesome food. Now we’re deep in two more Pandora projects, plus a job with Institute for the Future. We’re also still working on Rolled, It’s a Rough Life, and we’ve got proposals in for a a couple more projects (more on that later). Looks like it’s going to be a busy holiday season.
JADED Sizzle Reel
This is our first sizzle reel. It’s meant to be fast, fun, and to communicate the scope of what we’re capable of with an emphasis on Branded Content, Serial Programming, and Non-Fiction.
It features work written, produced, shot, or edited (and in many cases a combination of all of the above) by Abby and/ or Jeremey. It includes work produced as staff at Nick@Nite and TV Land, Current TV, HarperCollins, and Seesmic. It includes client work for Bank of America (iB5k), ESPN, Causes, Current TV, Supercharged: The Life and Times of Tim Brauch, Institute for the Future, Roughneck Hardware, and DWNTWN Skate Supply. It also includes clips from independently produced projects including Make it Happen: DIY Across America, It’s a Rough Life, and Roughcutz Da Movie.
Full list of videos below:
DWNTWN: SOMA
One Ride
Current TV: Sisterz of the Underground
DWNTWN: Tenderloin
Roughneck Hardware: BART Tour 2010
Make It Happen: Chuck Perkins and Voices of the Big Easy
Roughcutz Da Movie
Make It Happen: Lost Film Fest
HarperOne: Tales of Wonder by Huston Smith
Bank of America: BUILT NYC
Bank of America: White Memorial Hospital
Bank of America: Adams and Central
Bank of America: Butte College Workforce Development
It’s a Rough Life
Causes.com: The Gift of Giving
ESPN.com: Roughneck BART Tour 2009
Atlas Skateboard Store
Supercharged, the Life and Times of Tim Brauch: Open/ Web Promo
Nick@Nite: Brady Weekend Promo
Institue for the Future: Future Cal Courts Employee Orientation
HarperOne: Mariel’s Kitchen by Mariel Hemingway
Current TV: Current@Bonnaroo, SuchNSuch
Seesmic Cafe
Unboxing on Seesmic
Yahoo! Current Action Buzz
Thrasher Bust or Bail 2008
Make It Happen: Lowcard
Current TV: Invisible Children, Displace Me
Seesmic DuJour
Make It Happen: Okay Mountain
Make It Happen: Austin Craft Mafia
Institue for the Future: Cal Courts Justice Chronicles
Current TV: BlakkBox, Kidnapped
Roughneck + Circa Footwear Shoe Release
Circa Combat Unit released a Roughneck Hardware version of the Ramondetta Pro Model shoe for Roughneck’s 13th Anniversary. We caught up with Johnny Roughneck at the shoe release party on August 13th at DLX skate shop in San Francisco and got him to the show off the shoe for us.
Produced and Shot by Abby Berendt Lavoi and Jeremey Lavoi with a Canon 7D using a 35mm Zeiss f2.0 and a Canon “plastic fantastic” 50mm f1.8.
Edit and Finished by Jeremey Lavoi.
It’s a Rough Life Episode 3: Roughside of Utah Finale
It’s a Rough Life, a reality series about Johnny Roughneck.
In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.
It’s a Rough Life Episode 2: Roughside of Utah Pt.2
In Part 2 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. All the riders head out and we get to see chaos on train and the first spot, Dead Goat Ledge.
It’s a Rough Life Episode 1: Roughside of Utah Pt.1
It’s a Rough Life, a reality series about Johnny Roughneck.
Johnny flies to Salt Lake City to host “Rough Side of the Trax” — his event where kids barge the trains to skate spots across the city. In this episode we see behind the scenes leading up to the event, check out his Utah digs, meet the SLUG Magazine (Salt Lake Underground) crew, and get hyped for the event.
It’s a Rough Life: Roughside of the Trax Complete
It’s a Rough Life, a reality series about Johnny Roughneck.
Johnny flies to Salt Lake City to host “Rough Side of the Trax 2″ — his event where kids barge the trains to skate spots across the city. This is the complete story arc, a combination of three webisodes.
On day one, check out the behind the scenes leading up to the event and see Johnny’s Utah digs. Then Johnny heads to SLUG Magazine (Salt Lake Underground) to meet the crew. On day 2, the “Rough side of the Trax” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. After that is sorted out, the Roughnecks head to registration and then all the riders head out to the train and the first spot, Dead Goat Ledge. Then it’s on to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the second spot, and the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.
It’s a Rough Life Episode 3 is up! Utah Finale @aroughlife
In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.
This episode wraps up Roughneck in Utah. We worked really hard to get these out so quickly after Roughside of the Trax, and we hope you all enjoyed them. Once again we have to thank all of the people who have been supportive of this project. Our friend Ben Youngermen, Benny Gold, Lowcard Mag, Slap Magazine, Typical Culture, Shrewgy over at Ace Trucks, Stunner of the Month, Paying in Pain, California Street/ Hidehiko Fujiwara, Dalan McNabola (for all the social media support), Jimmy Nelson and the Roughneck Hardware squadron (and Panda for being a good sport), and so many more.
There’s more coming. Next week we’re doing a little trip back in time to Phoenix Am 2010 for the Phoenix Saga! Stay tuned.
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Treasure Island Music Festival coverage
We spent the weekend shooting interviews with bands and doing concert coverage at the Treasure Island Music Festival for our friends over at Pandora Internet Radio.
Highlights included interviewing the Naked and Famous on their tour bus, and then catching their amazing show from the photo pit right at the stage.
Later on Saturday, we shot an interview with Australia’s Cut Copy in their tent backstage. Then it was back to the photo pit to get some coverage of their show. They killed it with their dancey, pop, light show.
On Sunday we caught up with the Head and the Heart in the Mission District, where we shot an interview with them at the very cool boutique Veracocha. We caught their show at sunset on the island. Watching them rip it up as the sun went down at their backs was the perfect closer for the weekend.
All in all, we had a blast… an exhausting blast, but a blast. Did we mention that Jeremey watched Explosions in the Sky from the Ferris wheel, while getting a closing night shot? Well he did. It was awesome. They were actually on the original interview list, but it didn’t work out.
Thanks to our friends at Pandora for including us. Also thanks to Lauretta Molitor and Ben Youngerman for stepping up to help with the coverage. Good times. Enjoy these screens. There will be footage from the weekend up on Pandora soon.
