In teamjaded land…
We are doing lots of scheming. It’s that time of year when planning is important, but that doesn’t mean we haven’t been keeping busy as well. We were at Pandora last week shooting a talk for their Women in Business series.
The talk was with Lisa Kavanaugh, the Chief Product and Technology Officer at Ask.com.
We aslo hit up the 11th Annual Final Cut Users Supermeet. We showed up early and screened our It’s a Rough Life promo in their open screen theater.
You’ll recognize Johnny saluting the crowd in the vendor area. We then checked out all the new gear, and got a close look at Canon’s new C300. Drool. Unfortunately we did not make it to the presentation stage, instead opting for dinner in Dogpatch. We totally planned to go back… just didn’t happen. Word on the ‘net is that the highlights included CS6 and a change in name for the User Group.
Pandora Presents: Portugal. The Man
The last couple days we cut three videos for Pandora. It’s a pretty cool series called “Pandora Presents” where Pandora (along with Budweiser) put on a free concert for fans of the band. Basically, if you make a Pandora station for, let’s say “Portugal. The Man” and you live in the city where they’re hosting the show… then they’ll send you an email and you get to go see that band for free. Rad, right? This was their second concert in New York City with Portugal. The Man; the first was with the band Dawes in Portland, OR. Check out the spots by clicking the image below. Yes, since it’s brought to you by Budweiser, you’ll have to put in your birthday. So as long as you were born January 25th, 1991 you can watch these. And with that statement making me feel old, go watch some videos:
Part of the fun with this project was the Color Correction / Grading. Exciting times with Magic Bullet! We were going for a dreamy, saturated look. What do you think?
Before - & - After
Rough Life gearing up
So, we’re a little more than halfway through January. For the JADED team that means that we’ve wrapped up our annual corporate gig early in the month. Now we’re planning the way we want our year to go. January is traditionally slow while our clients plan their own strategies for the year. Luckily this year is heating up and we’re already busier in January than we’ve been in previous years. However, we are still trying to carve out some time for our own projects. That brings us to It’s a Rough Life. If you remember, we closed out the year with end of the Phoenix Arc.
Johnny’s wife Paola got RNCK ink, and there was a banging teaser for the next season, which will be centered around the epic BART 2011.
Our plan for Rough Life is to kick it up a notch and go for the TV pilot. TV has always been the plan, so we need to carve out our pitch strategy. What the means for the web show is that it will be more developed and focused on the company. We plan to take all that footage we have from BART Tour and build out the episodes in such a way that gives the viewer a real taste of Johnny’s struggle to keep Roughneck afloat, and also to illustrate what that means to his family. Wish us luck, and stay tuned for more. In the meantime enjoy another look at two of our favorite episodes. The one posted above, and this episode from the SLC arc when Johnny learns that his sale’s rep doesn’t necessarily have his back.
Now we’ve got some planning to do.
Stand-Up for Vacation
Check out this series of videos we cut for Pandora over the Thanksgiving holiday. It’s four spots of New York based comedian Mark Normand telling jokes about the joys of office work and how to get out of it. The videos were produced by Pandora for a branded content campaign with jetBlue.
In other JADED news, we’re going to be finishing up the rough cut of Rolled in the next two days. Whit is planning to send a version of it off to SXSW on Friday. Cross your fingers.
The season finale of It’s a Rough Life goes live tomorrow. It’s one of our favorites, and involves somebody getting inked. You won’t want to miss it. It’s also got a special :30 second “next on” teasing the new season that starts with the epic 2011 BART Tour. The new season starts early 2012. In the meantime, we’ll be working on getting our pitch together.
Tori Amos vids with Pandora
On Wednesdays we like to give updates about what we’re doing. Click the image above to check out a series of videos we edited for Pandora and their Truvia, Moms Who Rock campaign with Tori Amos.
In other JADED news, we just got back from Thanksgiving in Louisiana where we hung with family and ate way too much awesome food. Now we’re deep in two more Pandora projects, plus a job with Institute for the Future. We’re also still working on Rolled, It’s a Rough Life, and we’ve got proposals in for a a couple more projects (more on that later). Looks like it’s going to be a busy holiday season.
JADED Sizzle Reel
This is our first sizzle reel. It’s meant to be fast, fun, and to communicate the scope of what we’re capable of with an emphasis on Branded Content, Serial Programming, and Non-Fiction.
It features work written, produced, shot, or edited (and in many cases a combination of all of the above) by Abby and/ or Jeremey. It includes work produced as staff at Nick@Nite and TV Land, Current TV, HarperCollins, and Seesmic. It includes client work for Bank of America (iB5k), ESPN, Causes, Current TV, Supercharged: The Life and Times of Tim Brauch, Institute for the Future, Roughneck Hardware, and DWNTWN Skate Supply. It also includes clips from independently produced projects including Make it Happen: DIY Across America, It’s a Rough Life, and Roughcutz Da Movie.
Full list of videos below:
DWNTWN: SOMA
One Ride
Current TV: Sisterz of the Underground
DWNTWN: Tenderloin
Roughneck Hardware: BART Tour 2010
Make It Happen: Chuck Perkins and Voices of the Big Easy
Roughcutz Da Movie
Make It Happen: Lost Film Fest
HarperOne: Tales of Wonder by Huston Smith
Bank of America: BUILT NYC
Bank of America: White Memorial Hospital
Bank of America: Adams and Central
Bank of America: Butte College Workforce Development
It’s a Rough Life
Causes.com: The Gift of Giving
ESPN.com: Roughneck BART Tour 2009
Atlas Skateboard Store
Supercharged, the Life and Times of Tim Brauch: Open/ Web Promo
Nick@Nite: Brady Weekend Promo
Institue for the Future: Future Cal Courts Employee Orientation
HarperOne: Mariel’s Kitchen by Mariel Hemingway
Current TV: Current@Bonnaroo, SuchNSuch
Seesmic Cafe
Unboxing on Seesmic
Yahoo! Current Action Buzz
Thrasher Bust or Bail 2008
Make It Happen: Lowcard
Current TV: Invisible Children, Displace Me
Seesmic DuJour
Make It Happen: Okay Mountain
Make It Happen: Austin Craft Mafia
Institue for the Future: Cal Courts Justice Chronicles
Current TV: BlakkBox, Kidnapped
Roughneck + Circa Footwear Shoe Release
Circa Combat Unit released a Roughneck Hardware version of the Ramondetta Pro Model shoe for Roughneck’s 13th Anniversary. We caught up with Johnny Roughneck at the shoe release party on August 13th at DLX skate shop in San Francisco and got him to the show off the shoe for us.
Produced and Shot by Abby Berendt Lavoi and Jeremey Lavoi with a Canon 7D using a 35mm Zeiss f2.0 and a Canon “plastic fantastic” 50mm f1.8.
Edit and Finished by Jeremey Lavoi.
It’s a Rough Life Episode 3: Roughside of Utah Finale
It’s a Rough Life, a reality series about Johnny Roughneck.
In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.
It’s a Rough Life Episode 2: Roughside of Utah Pt.2
In Part 2 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. All the riders head out and we get to see chaos on train and the first spot, Dead Goat Ledge.
It’s a Rough Life Episode 1: Roughside of Utah Pt.1
It’s a Rough Life, a reality series about Johnny Roughneck.
Johnny flies to Salt Lake City to host “Rough Side of the Trax” — his event where kids barge the trains to skate spots across the city. In this episode we see behind the scenes leading up to the event, check out his Utah digs, meet the SLUG Magazine (Salt Lake Underground) crew, and get hyped for the event.