Late for Work: It’s a Rough Life Season 2, Episode 7

It’s a Rough Life, a reality series about Johnny Roughneck.

Johnny meets back up with BART Tour at Karl Watson Day/ Hood Games at Town Park in Oakland. Then it’s back to the city for the last session at Potrero Park and the after party at Hotel Utah.

It’s a Rough Life Episode 6: MIA

It’s a Rough Life, a reality series about Johnny Roughneck.

In this episode of It’s a Rough Life, Cowtown Phoenix Am gets started. Josh Bozzuto, one of Johnny’s riders has a 10am slot and Johnny is missing in action.

It’s a Rough Life Episode 5: The Road to Cowtown

It’s a Rough Life, a reality series about Johnny Roughneck.

In this episode of It’s a Rough Life, the Roughneck crew hits the road for Phoenix, Arizona for Cowtown Phoenix Am. It’s an all night drive with a pit stop at the local “hater nation” coffee shop to skate some rocks, and then a session at one of Arizona’s gorgeous rest stops. All they have to do after that is make it the contest and set-up the tent…

It’s a Rough Life Episode 4: The Phoenix Saga Begins

It’s a Rough Life, a reality series about Johnny Roughneck.

Let the Phoenix Saga begin! In 2010, Roughneck Hardware was a junior sponsor at the infamous Cowtown Phoenix Amateur skateboard contest. Phoenix Am, as it is known, is a proving ground for up and coming rippers. It’s also just the type of place a struggling company like Roughneck could claim real legitimacy. So after a little bit of scheming Johnny got a van, a photographer, and two of his riders in the contest. He also brought his wife and a personal hype man.

See how Johnny gets prepared to hit the road in this episode.

It’s a Rough Life Episode 6: MIA

It’s a Rough Life, a reality series about Johnny Roughneck.

In this episode of It’s a Rough Life, Cowtown Phoenix Am gets started. Josh Bozzuto, one of Johnny’s riders has a 10am slot and Johnny is missing in action.

This is a fun and quick episode that set’s up Johnny’s rider Josh as a character. It illustrates the impact of Johnny’s relationship with his riders, and shows how it effects their performance. …Or to put it another way, how getting wasted all night and missing your rider’s run after driving them across the country to put them in a contest will really bum them out.

This was a fun episode to produce. We like that it feels a little more verite at the beginning than some of the others. We think the moments with Josh, while he set’s up his board in the morning were pretty insightful into what it’s like for an up and comer at a big contest. The conversation with the team on the way to the contest, when they illustrate both a concern/ and also complete lack there of for Johnny’s predicament is pretty entertaining as well.

We’re starting our TV pitching strategy for It’s a Rough Life. What are your thoughts on how the web series is going so far? What would you like to see?

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