It’s a Rough Life Season 2 7/31/12

The new season of It’s a Rough Life is launching this Tuesday, July 31st, 2012. Be there on It’s a Rough Life dot com, Vimeo, and Youtube. Check Twitter and Facebook for more updates. In the meantime you can watch all of last season in this one blog post! For real!

It’s a Rough Life Episode 2: Roughside of Utah Pt.2

In Part 2 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. All the riders head out and we get to see chaos on train and the first spot, Dead Goat Ledge.

@aroughlife Let the Phoenix Saga begin!

Today we start the Cowtown Phoenix Am story arc on It’s a Rough Life. It’s a six episode arc that will take Johnny and his crew through some pretty entertaining situations (we hope). And there might even be some skateboarding.

In 2010, Roughneck Hardware was a junior sponsor at the infamous Cowtown Phoenix Amateur skateboard contest. Phoenix Am, as it is known, is a proving ground for up and coming rippers. It’s also just the type of place a struggling company like Roughneck could claim real legitimacy. So after a little bit of scheming Johnny got a van, a photographer, and two of his riders in the contest. He also brought his wife and a personal hype man.

If you watch the episode you’ll notice that Johnny is headed to Phoenix Am 2010. The Phoenix material is actually the original pilot material for It’s a Rough Life. It came about, because after years of documenting Johnny’s company we realized that it was worth trying to take it a step further and make it show. Jeremey and Roughneck were both headed to Phoenix Am that year. Jeremey was going to shoot the contest for ESPN.com, and Roughneck was going for the reasons stated in the video (riders in the contest, build hype for the company). It presented a great opportunity to get in a van with the squad and get some great footage. (If we had been able to neglect the contest a little more, we could have gotten even more!) This episode sets up events for the next few. We hope you enjoy it.

In other Rough Life news, we also posted a “complete arc” version of the Roughside of the Trax 2. Its all three webisodes combined into one short film (for all those wanting more than four minutes of new Rough Life per week). It was posted today as well.

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@aroughlife Episode 2 is up! Roughside of the Trax Part II

In Part 2 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. All the riders head out and we get to see chaos on train and the first spot, Dead Goat Ledge.

We’ve been working hard on these, and we appreciate all the support we’ve gotten, especially from the likes of Benny Gold, Lowcard, Typical Culture, and the posts on Slap and other big action sports websites.

Today, we’re audio finishing Episode 3 (the Utah closer, premiering October 20th). Then we’ll get into logging the epic BART Tour 2011 Episodes and putting together questions for Johnny’s spinal interview. The Phoenix (Am) Saga starts on October 27.

If you missed the first Episode you can watch it here now.

And do us a favor and give us some hits on the site, we’re trying to blow this thing up. Click here.

It's a Rough Life Facebook Become a Facebook fan to get updated every Thursday with a new episode.