Roughcutz the Movie
Our frequent collaborator in film projects, Mr. John Griffin aka Johnny Roughneck has a new alter ego; DJ Roughcutz. If you haven’t heard, Roughcutz is the newest Bay Area rap star, and the focus of our newest project… title TBA.
In short, we’re helping Roughcutz establish his social media presence and producing a short documentary (as we have been known to do) about his exploits. We’re aiming for a premiere at Underskatement. Monday was the first(ish) day of production. We had a warm up shoot last week, but today was full on with lights and another of our frequent collaborators, Mr. Ben Youngerman helping out with the second angle.
Check out these pics from the day. There are a few screen grabs, but mostly they are either from the 7D in Jeremey’s hands, or the 5D in Ben’s.
What’s a rap star without his sponsors? Roughcutz got laced up by Stunner of the Month over the weekend. He’ll be rocking a new set of Stunners every time you see him out in the City.
The day started with a spinal interview at Lower Haters, the new Roughneck office/ Dwntwn pop up store.
Abby snapped the the family still. 7D, Canon 50mm at f2.0.
Roughcutz + Dirty Pigeon for life.

Little script help from the Android.
After the interview we headed to Roughcutz’s Producer Mike’s house to lay down a track.
Not yet an official sponsor.
We ran into Shawn Connelly on the way there.
Ben and Abby taking in the chilly SF wind while Roughcutz bro’d down.
Making music with Mike at “The Swamp”
JADED’s modified Redrock “theEvent” DSLR rig, with H4n Zoom and Sennheiser wireless lav mounted.
Roughcutz dropping knowledge.
Meanwhile, Mike was making music.
Another great shot of our rig. Thanks Mr. Youngerman. Ben’s a great documentarian. He’s thinking about the story about the story.
Elwood, “The Swamp’s” official mascot.
Lyrics to go.
Roughneck BART Tour 2010
Dwntwn Skate Supply: SOMA
This video is the latest in a long line of videos we’ve produced to cover the exploits of our friend Johnny Roughneck. Back in 2009 we produced a video promoting his new shop “Dwntwn” that had just opened in San Francisco’s Tenderloin District. A year later, he’s got a Best of the Bay Award under his belt and the shop has moved to a new and bigger South of Market location. In his own words, they “ain’t playing.”
This is our inaugural dslr shoot. It was produced by JADED with the help of our friend Ben Youngerman. We shot with a Canon 7D, a Canon 5D Mark II, and employed a Merlin Steadicam with vest and arm.
DWNTWN Skate Supply 1086 Howard St. SF, CARoughneck Cal Train Tour 2010
Roughneck Cal Train Tour 2010
Jeremey “…but I’m shooting Johnny.”
Shane Andrews “That’s your problem.”
Jeremey “…but I’m shooting Johnny.”Shane Andrews “That’s your problem.”
CREDITS
Producers/ Filmers
Jeremey Lavoi
Abby Berendt Lavoi
Filmers
Tyler Moore
Shane Andrews
Editor
Jeremey Lavoi
MUSIC
Leftside by Leftside
Cartel
The Lost Tracks
jamendo.com
Inspektah Deck R.E.C. room
TromaBeats
TromaBeats RMX
jamendo.com
Latin Fever
Juanitos
Best of Juanitos
jamendo.com
Atomic Battery
Scomber ft. Alex Beroza, Forensic, HiStakes, and Snowflake
ccmixter.org
Dwntwn DSLR
Here’s the video evidence from our first DSLR Shoot. Check out Dwntwn’s new location and TeamJaded with a 7D and a Merlin Steadicam. Our friend Ben Youngerman also worked on this with his brand new Canon 5D. He did a great job, and his Zeiss lens looks sick!
We produced this to showcase our friend Johnny’s new shop and also as a test shoot for our new DSLR’s. How’d we do for a first go round?
Next time you’re South of Market roll through Dwntwn… they might even be making vegan pizzas.
DWNTWN Skate Supply 1086 Howard St. SF, CAWorld’s collide: 7D IB5K RNCK Alphabet Soup Extravaganza!!!!!!
In our continued effort to keep the blog posted with what we’re up to, we’d like to announce that we got a Canon 7D DSLR! If you don’t know, learn. If you do know, then yeah… oh yeah. We’re psyched. Welcome back to the party to us.
We’ve had the camera for a little over a week, and we got it just in time for a big job with our friends over at IB5K. Once again, we’re going to be traveling America shooting video. This time it’s mini-docs for Bank of America. But enough about that, we got a 7D! And a Merlin Steadicam (complete with arm and vest)!!
Look out for test footage, we’ll try to post some sooner than later. In the meantime, enjoy these screen shots and stills from a practice shoot we did with our friend Ben Youngerman and his new 5D at the new Dwntwn. I’ll label each pic with camera used and whether it’s a still or screen grab.
(5D still: Ben)
(5D still: Ben)
…Oh yeah, Dwntwn moved from the Tenderloin to Soma (and into a gigantic space). The new address is 1086 Howard @ 7th St. Head down and check it out. Here’s link to our friend Christian’s blog post from the opening party.
(7D screen with steadicam: Jeremey)
(5D still: Ben)
Roughneck’s got bearings! Shields popped from the start.
(7D screen: Jeremey)
Johnny moved the entire Roughneck operation into the new building. These next few shots are from the Roughneck office. Here’s Johnny and Jimmy Nelson finishing up some work on the new BART Tour flyer.
(7D with Merlin screen: Jeremey)
(7D with Merlin screen: Jeremey)
Christian’s helping out on the phones, getting Roughneck in shops across the country.
(7D with Merlin screen: Jeremey)
B-Cam shot from the interview.
(7D screen: Jeremey)
A-Cam shot from the interview.
(5D screen grab: Ben)
(5D still: Ben)
(5D screen: Jeremey)
New location. Shop there.
(7D screen: Jeremey)
We’re going to do another practice shoot on Monday (today), and then Abby’s going to cut a mini doc from the new footage. Stay tuned.
Atlas Unleashed
We produced this video for the Roughneck Online Catalog and ‘Zine a few months ago. It’s been on lock down ever since… So we thought it was time for it to see the world.
If you’ve been paying attention to our site you might have already seen it in the portfolio section. If not, then enjoy. Atlas is an excellent skate shop serving San Mateo and the greater Bay Area. We’re proud of this video. 2 hour shoot, one day edit. Shot with one Canon XH-A1, one man band style. …Particularly proud of my steady camera skills following Mike Manidis down that tiny stairway.
If you’re down on the peninsula check Atlas out:
209 2nd Ave.
San Mateo, CA 94401
650.401.7110
Roughneck CalTrain Tour 2010 VIDEO

Enjoy the footage from Johnny Roughneck’s 1st Annual CalTrain Tour. For more information head to RNCKSF.com, or check out Christian Ericksen’s blog Stick It.
This video is one of our traditional Roughneck coverage edits. We’re also working on a reality show about Johnny’s life, called… It’s a Rough Life. We were documenting CalTrain Tour for that as well, so stay tuned for more from the day.
On that note, our favorite exchange of the day:
Jeremey “…but I’m shooting Johnny.”
Shane Andrews “That’s your problem.”
CREDITS
Producers/ Filmers
Jeremey Lavoi
Abby Berendt Lavoi
Filmers
Tyler Moore
Shane Andrews
Editor
Jeremey Lavoi
MUSIC
Leftside by Leftside
Cartel
The Lost Tracks
jamendo.com
Inspektah Deck R.E.C. room
TromaBeats
TromaBeats RMX
jamendo.com
Latin Fever
Juanitos
Best of Juanitos
jamendo.com
Atomic Battery
Scomber ft. Alex Beroza, Forensic, HiStakes, and Snowflake
ccmixter.org
(EDIT 6/8/10: People have had trouble with the Vimeo embed. I cut the bit rate of it in half. So please let me know if you had problems and if they are now fixed because I want to get to the bottom of it. I also uploaded the video to youtube and embedded that as well.)































































