The 56th San Francisco International Film Festival Sizzle

In 2013 JADED Multimedia was a technical sponsor of the San Francisco International Film Festival. We had the pleasure of attending and covering the festival. This is the promotional trailer that we produced for the San Francisco Film Society from that coverage.

55th San Francisco International Film Festival Highlights Reel

Check out the highlight reel from @SFIntlFilmFest and @SF_FilmSociety. It features our work as the Scoop team for San Francisco International Film Festival. It was edited by Ben Zweig. We had a ton of fun at the festival. Thanks to all who were involved with bringing us on, and everybody that we worked with. We’re looking forward to lots more.

Crew Tide

Recently we were featured on the Crew Tide blog. It’s a company focused on exploring…

how independent filmmakers help brands tell their stories and reach new audiences for a fraction of the cost.

We met Crew Tide’s founder, Anna Callahan at SXSW. She asked us if she could do a short interview with us because our body of work falls so squarely within what she is doing. A couple of days later we did a phone interview. Now it’s up. Check it out.


Jeremey Lavoi and Abby Berendt run Jaded Multimedia, a production company in San Francisco.  Most of their work is short-form non-fiction branded content.  They work with about a dozen freelancers so that when they have too much work, they know they can handle it — that’s a good problem to have…

There’s even a little Rough Life shout out. (Stay tuned, the second season premiere is approaching.)

In other JADED news, we have just come off of a ROLLER COASTER. After we got back from Austin/ Baton Rouge for the SXSW/ Pandora/ Rough Life extravaganza, we jumped right into the San Francisco International Film Festival. If you’ve been following the blog, then you’ve seen some of those pieces. We’re looking forward to a post-fest meeting with the great San Francisco Film Society staff next week. The fest was fun, but right after we set-up the production schedule with the Film Society, Jeremey was booked as a Producer/ Shooter on Discovery Health’s, Addicted. He was immediatly shipped out to parts unknown and embedded with a drug addict 24/7 for almost two weeks. Craziness ensued. We’d love to talk more about it, but unfortunatley we cannot. Suffice it to say, it was quite an experience. He got back just in time to for the final few days of SFIFF (and more importantly the Filmmakers Lounge on Fillmore). More to come.

The Waiting Room

The Waiting Room won the Audience Award for Best Documentary Feature at San Francisco International Film Festival this year. We had the pleasure of interviewing the Producer/ Director, Peter Nicks before his screening at the Kabuki in SF.

Peter was intelligent and engaging, and we highly recommend watching that video, and then checking out the film.

A cool aspect of the project is that it’s more than a documentary, it’s a “storytelling project”…

The Waiting Room Storytelling Project is a location-based social media and community engagement initiative that aims to improve the patient experience through the collection and sharing of digital content. This cultural data – video, data visualizations, photographs and text – is collected in the waiting room by creating frameworks for sharing that range from anonymous expressions of feeling to deeper storytelling.

The primary aim of the platform is to uncover the needs of underserved patients at a moment when the role of the “Safety Net” is being debated both in America and abroad. We also aim to develop tools for patients that allow them to take a more active role in their health care experience. To this end, we aim to expand and foster the organizational capacity for storytelling at Highland Hospital by creating a robust, scalable platform that can amplify the voices and needs of the most underserved communities in our country.

As America’s health care system sits poised to undergo its greatest transformation in generations, we will capture history unfolding and make sure that the story is told from the bottom up, not just the top down, using a unique combination of social media platforms and traditional documentary film. We will directly engage the people stuck in the waiting room of a county hospital: an underserved community that is isolated and disconnected from technology and the vital conversation that can improve their lives. The Waiting Room is comprised of five main components:

  1. A feature-length cinema verité documentary film that uses unprecedented access to go behind the doors of an American safety-net hospital fighting for survival while weathering the storm of a persistent economic downturn. Following both patients and caregivers, the film tells the story of a diverse patient population coping with a remarkable array of health problems, while caregivers struggle to treat problems that extend well beyond their patients’ health.
  2. social web architecture that encourages sharing and is designed for an interactive and social user experience. Project staff and volunteers will collect cultural data – photos, audio, videos, texts and emotions – using location based digital tools. Content will be tagged #whatruwaitingfor and uploaded to The Waiting Room’s multiple social media platforms.
  3. mobile application that will allow users inside and outside of the physical waiting room to browse, share and comment inline on content tagged #whatruwaitingfor.
  4. A self-sustaining interactive platform placed in the waiting room at Highland Hospital that will allow for the capture of user-generated content. This initiative will serve not only as a cultural data collection platform, but will encourage the use of technology by a community that is most disenfranchised by this nation’s digital divide. The platform will have a pilot location at Highland Hospital – but will also spin off a mobile version that can be replicated and used at remote clinics, community events and hospitals around the country.
  5. The Waiting Room website is a politically independent, hyper-local media portal that serves as a designed aggregator of our project data and a space built for user engagement. It will serve as a hub for our content: one stop on our web of inter- connectivity between points on the social web and the mobile space.

This content will be delivered across a variety of platforms including television, radio, public spaces and the internet, giving hospitals, policy makers, journalists and the general public a greater understanding of the evolving relationship between public policy and people’s lives.

Head to the website for lots more info about the issues. Facebook. Twitter.

San Francisco International Film Festival

For the past week we’ve been working with the @SFIFF (that’s the San Francisco International Film Festival in case the title of this blog didn’t tip you off). We’ve been enlisted as the “Scoop DuJour” team, filming daily wraps of the festival events. If you haven’t been out to catch a few of the films showing, here’s some trailers that may get you interested. Go celebrate film! Or, as the slogan this year is: “Rediscover Cinema.”

Before you start settling in with your popcorn to watch all the fancy trailers below, check out the SFIFF promo our friend Dalan McNabola did along with Ben Zweig (who we’ve been working with all week on the Scoop vids).

Here are just some of the sampling of what you can see at the festival. Check out the schedule here.

Rolling the the JADEDs

Check out this talk we worked on a couple of weeks ago for Pandora. It features Geisha J. Williams, Executive Vice President, Electric Operations at PG&E. She was interviewed for the Women in Business series. This job was interesting for us because it came together rather quickly. We found out about it less than an hour before the talk was scheduled to start at Pandora HQ in Oakland. If that wasn’t challenge enough, we were still on the road post-SXSW. In fact, we were in Louisiana literally packing our car to head back to San Francisco.

The circumstance really put to the test our claim that we as a company can spring into action anywhere, anytime, and get it done for our clients. We made some calls and Ben Youngerman sprang into action. He swooped in to Pandora literally minutes before the talk started. He then proceeded to knock out a two camera shoot solo, saving the day for all.

We got back to San Fran a few days later and picked up the drive. Then Jeremey cut the piece for our friends on the WIB team. Another good project in the can.

We are keeping busy right now. Our time since SXSW has been ACTION PACKED. We filmed another performance at Pandora with our “best friend” K. Flay. Hopefully that will be up soon. We’re also working with the San Francisco International Film Festival to produce daily “scoop” coverage at the fest.  Production for that starts today. Through StoreFront Political Media, we worked on a :30 sec spot for Phil Ting’s campaign for California Assembly. And, and, and… Rough Life is in the que. Season 2 starts soon.

Follow us on Twitter: @teamjaded