It’s a Rough Life SXSW Party: Pics & Thanks!

It was a hit! Everyone had a great time and we want to extend our many thanks to all the people involved. We especially want to thank the Yellow Jacket Social Club, Amy Mullins, Shannon LeBoeuf, Mimi Rose, Lucas Wedow, Stan, Pooter & Lloyd.

It's a Rough Life SXSW Party 2012

Huge thanks to our beer provider, Abita (Thank you to the fabulous Megan Holsten!)

It's a Rough Life SXSW Party 2012 Abita

… and Liquor sponsor, The Original Moonshine Whiskey (Tip of the hat to Dagan Martinez-Vargas) & Sponsorfied.

It's a Rough Life SXSW Party 2012 The Original Moonshine Whiskey

And of course all our sponsors ACE Trucks, SLUG Magazine, Stunner of the Month, and Roughneck Hardware. The swag bags were such a hit we had people requesting them long after they were gone.

It's a Rough Life SXSW Party 2012 Swag Bags

The It’s a Rough Life koozies were also a big win with everyone.

It's a Rough Life SXSW Party 2012 Koozie Baby

Johnny Roughneck was in the house chatting it up with fans and spinning some tunes.

It's a Rough Life SXSW Party 2012 Johnny Roughneck

It's a Rough Life SXSW Party 2012 Spinning

So many people came out and we want to thank all of you– those who knew about It’s a Rough Life, and those who just found out about it. We’ll be premiering the Second Season of It’s a Rough Life online in April 2012.

It's a Rough Life SXSW Party 2012 Yellow Jacket Social Club Austin TX

It’s a Rough Life Episode 3: Roughside of Utah Finale

It’s a Rough Life, a reality series about Johnny Roughneck.

In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

It’s a Rough Life Episode 1: Roughside of Utah Pt.1

It’s a Rough Life, a reality series about Johnny Roughneck.

Johnny flies to Salt Lake City to host “Rough Side of the Trax” — his event where kids barge the trains to skate spots across the city. In this episode we see behind the scenes leading up to the event, check out his Utah digs, meet the SLUG Magazine (Salt Lake Underground) crew, and get hyped for the event.

It’s a Rough Life: Roughside of the Trax Complete

It’s a Rough Life, a reality series about Johnny Roughneck.

Johnny flies to Salt Lake City to host “Rough Side of the Trax 2″ — his event where kids barge the trains to skate spots across the city. This is the complete story arc, a combination of three webisodes.

On day one, check out the behind the scenes leading up to the event and see Johnny’s Utah digs. Then Johnny heads to SLUG Magazine (Salt Lake Underground) to meet the crew. On day 2, the “Rough side of the Trax” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. After that is sorted out, the Roughnecks head to registration and then all the riders head out to the train and the first spot, Dead Goat Ledge. Then it’s on to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the second spot, and the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

It’s a Rough Life Episode 3 is up! Utah Finale @aroughlife

In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

This episode wraps up Roughneck in Utah. We worked really hard to get these out so quickly after Roughside of the Trax, and we hope you all enjoyed them. Once again we have to thank all of the people who have been supportive of this project. Our friend Ben Youngermen, Benny Gold, Lowcard Mag, Slap Magazine, Typical Culture, Shrewgy over at Ace Trucks, Stunner of the MonthPaying in Pain, California Street/ Hidehiko Fujiwara, Dalan McNabola (for all the social media support), Jimmy Nelson and the Roughneck Hardware squadron (and Panda for being a good sport), and so many more.

There’s more coming. Next week we’re doing a little trip back in time to Phoenix Am 2010 for the Phoenix Saga! Stay tuned.

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It’s a Rough Life Episode 1 launched today! @aroughlife

Check it out, and let us know what you think! We were up all night finishing it. …It’s a Rough life on a deadline.

Johnny flies to Salt Lake City to host “Rough Side of the Trax” — his event where kids barge the trains to skate spots across the city. In this episode we see behind the scenes leading up to the event, check out his Utah digs, meet the SLUG Magazine (Salt Lake Underground) crew, and get hyped for the event. Complete with special appearance from Benny Gold at the end of the episode.

Stay tuned to It’s a Rough Life dot com every Thursday, there’s lot’s more to come.

It's a Rough Life Facebook Become a Facebook fan to get updated every Thursday with a new episode.