Rough Life gearing up

So, we’re a little more than halfway through January. For the JADED team that means that we’ve wrapped up our annual corporate gig early in the month. Now we’re planning the way we want our year to go. January is traditionally slow while our clients plan their own strategies for the year. Luckily this year is heating up and we’re already busier in January than we’ve been in previous years. However, we are still trying to carve out some time for our own projects. That brings us to It’s a Rough Life. If you remember, we closed out the year with end of the Phoenix Arc.

Johnny’s wife Paola got RNCK ink, and there was a banging teaser for the next season, which will be centered around the epic BART 2011.

Our plan for Rough Life is to kick it up a notch and go for the TV pilot. TV has always been the plan, so we need to carve out our pitch strategy. What the means for the web show is that it will be more developed and focused on the company. We plan to take all that footage we have from BART Tour and build out the episodes in such a way that gives the viewer a real taste of Johnny’s struggle to keep Roughneck afloat, and also to illustrate what that means to his family. Wish us luck, and stay tuned for more. In the meantime enjoy another look at two of our favorite episodes. The one posted above, and this episode from the SLC arc when Johnny learns that his sale’s rep doesn’t necessarily have his back.

Now we’ve got some planning to do.

It’s a Rough Life Episode 3: Roughside of Utah Finale

It’s a Rough Life, a reality series about Johnny Roughneck.

In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

It’s a Rough Life Episode 2: Roughside of Utah Pt.2

In Part 2 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. All the riders head out and we get to see chaos on train and the first spot, Dead Goat Ledge.

It’s a Rough Life Episode 1: Roughside of Utah Pt.1

It’s a Rough Life, a reality series about Johnny Roughneck.

Johnny flies to Salt Lake City to host “Rough Side of the Trax” — his event where kids barge the trains to skate spots across the city. In this episode we see behind the scenes leading up to the event, check out his Utah digs, meet the SLUG Magazine (Salt Lake Underground) crew, and get hyped for the event.

It’s a Rough Life: Roughside of the Trax Complete

It’s a Rough Life, a reality series about Johnny Roughneck.

Johnny flies to Salt Lake City to host “Rough Side of the Trax 2″ — his event where kids barge the trains to skate spots across the city. This is the complete story arc, a combination of three webisodes.

On day one, check out the behind the scenes leading up to the event and see Johnny’s Utah digs. Then Johnny heads to SLUG Magazine (Salt Lake Underground) to meet the crew. On day 2, the “Rough side of the Trax” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. After that is sorted out, the Roughnecks head to registration and then all the riders head out to the train and the first spot, Dead Goat Ledge. Then it’s on to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the second spot, and the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

It’s a Rough Life Episode 3 is up! Utah Finale @aroughlife

In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

This episode wraps up Roughneck in Utah. We worked really hard to get these out so quickly after Roughside of the Trax, and we hope you all enjoyed them. Once again we have to thank all of the people who have been supportive of this project. Our friend Ben Youngermen, Benny Gold, Lowcard Mag, Slap Magazine, Typical Culture, Shrewgy over at Ace Trucks, Stunner of the MonthPaying in Pain, California Street/ Hidehiko Fujiwara, Dalan McNabola (for all the social media support), Jimmy Nelson and the Roughneck Hardware squadron (and Panda for being a good sport), and so many more.

There’s more coming. Next week we’re doing a little trip back in time to Phoenix Am 2010 for the Phoenix Saga! Stay tuned.

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@aroughlife Episode 2 is up! Roughside of the Trax Part II

In Part 2 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. All the riders head out and we get to see chaos on train and the first spot, Dead Goat Ledge.

We’ve been working hard on these, and we appreciate all the support we’ve gotten, especially from the likes of Benny Gold, Lowcard, Typical Culture, and the posts on Slap and other big action sports websites.

Today, we’re audio finishing Episode 3 (the Utah closer, premiering October 20th). Then we’ll get into logging the epic BART Tour 2011 Episodes and putting together questions for Johnny’s spinal interview. The Phoenix (Am) Saga starts on October 27.

If you missed the first Episode you can watch it here now.

And do us a favor and give us some hits on the site, we’re trying to blow this thing up. Click here.

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It’s a Rough Life Episode 1 launched today! @aroughlife

Check it out, and let us know what you think! We were up all night finishing it. …It’s a Rough life on a deadline.

Johnny flies to Salt Lake City to host “Rough Side of the Trax” — his event where kids barge the trains to skate spots across the city. In this episode we see behind the scenes leading up to the event, check out his Utah digs, meet the SLUG Magazine (Salt Lake Underground) crew, and get hyped for the event. Complete with special appearance from Benny Gold at the end of the episode.

Stay tuned to It’s a Rough Life dot com every Thursday, there’s lot’s more to come.

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