It’s a Rough Life Episode 3: Roughside of Utah Finale

It’s a Rough Life, a reality series about Johnny Roughneck.

In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

It’s a Rough Life Episode 1: Roughside of Utah Pt.1

It’s a Rough Life, a reality series about Johnny Roughneck.

Johnny flies to Salt Lake City to host “Rough Side of the Trax” — his event where kids barge the trains to skate spots across the city. In this episode we see behind the scenes leading up to the event, check out his Utah digs, meet the SLUG Magazine (Salt Lake Underground) crew, and get hyped for the event.

It’s a Rough Life: Roughside of the Trax Complete

It’s a Rough Life, a reality series about Johnny Roughneck.

Johnny flies to Salt Lake City to host “Rough Side of the Trax 2″ — his event where kids barge the trains to skate spots across the city. This is the complete story arc, a combination of three webisodes.

On day one, check out the behind the scenes leading up to the event and see Johnny’s Utah digs. Then Johnny heads to SLUG Magazine (Salt Lake Underground) to meet the crew. On day 2, the “Rough side of the Trax” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. After that is sorted out, the Roughnecks head to registration and then all the riders head out to the train and the first spot, Dead Goat Ledge. Then it’s on to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the second spot, and the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

@aroughlife Let the Phoenix Saga begin!

Today we start the Cowtown Phoenix Am story arc on It’s a Rough Life. It’s a six episode arc that will take Johnny and his crew through some pretty entertaining situations (we hope). And there might even be some skateboarding.

In 2010, Roughneck Hardware was a junior sponsor at the infamous Cowtown Phoenix Amateur skateboard contest. Phoenix Am, as it is known, is a proving ground for up and coming rippers. It’s also just the type of place a struggling company like Roughneck could claim real legitimacy. So after a little bit of scheming Johnny got a van, a photographer, and two of his riders in the contest. He also brought his wife and a personal hype man.

If you watch the episode you’ll notice that Johnny is headed to Phoenix Am 2010. The Phoenix material is actually the original pilot material for It’s a Rough Life. It came about, because after years of documenting Johnny’s company we realized that it was worth trying to take it a step further and make it show. Jeremey and Roughneck were both headed to Phoenix Am that year. Jeremey was going to shoot the contest for ESPN.com, and Roughneck was going for the reasons stated in the video (riders in the contest, build hype for the company). It presented a great opportunity to get in a van with the squad and get some great footage. (If we had been able to neglect the contest a little more, we could have gotten even more!) This episode sets up events for the next few. We hope you enjoy it.

In other Rough Life news, we also posted a “complete arc” version of the Roughside of the Trax 2. Its all three webisodes combined into one short film (for all those wanting more than four minutes of new Rough Life per week). It was posted today as well.

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It’s a Rough Life Episode 3 is up! Utah Finale @aroughlife

In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

This episode wraps up Roughneck in Utah. We worked really hard to get these out so quickly after Roughside of the Trax, and we hope you all enjoyed them. Once again we have to thank all of the people who have been supportive of this project. Our friend Ben Youngermen, Benny Gold, Lowcard Mag, Slap Magazine, Typical Culture, Shrewgy over at Ace Trucks, Stunner of the MonthPaying in Pain, California Street/ Hidehiko Fujiwara, Dalan McNabola (for all the social media support), Jimmy Nelson and the Roughneck Hardware squadron (and Panda for being a good sport), and so many more.

There’s more coming. Next week we’re doing a little trip back in time to Phoenix Am 2010 for the Phoenix Saga! Stay tuned.

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It’s a Rough Life Episode 1 launched today! @aroughlife

Check it out, and let us know what you think! We were up all night finishing it. …It’s a Rough life on a deadline.

Johnny flies to Salt Lake City to host “Rough Side of the Trax” — his event where kids barge the trains to skate spots across the city. In this episode we see behind the scenes leading up to the event, check out his Utah digs, meet the SLUG Magazine (Salt Lake Underground) crew, and get hyped for the event. Complete with special appearance from Benny Gold at the end of the episode.

Stay tuned to It’s a Rough Life dot com every Thursday, there’s lot’s more to come.

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