Broadcast Finishing for Bank of America

We pride ourselves on a being a nimble production outfit capable of shepherding a project from planning to premiere, whether that means web, tv, or theatrical. Recently, we worked on a series of mini documentaries for Bank of America with our friends over at ib5k. The documentaries were part of an overarching web campaign called the Opportunity Effect. The campaign showcases people involved with good causes made possible with the banks help.

This post is to spotlight three of those videos, specifically the three that aired as TV spots on Plum TV. We delivered dozens of finished videos for the project, but because these spots were destined for television broadcast, they required a slightly different finishing workflow with an eye towards broadcast standards. That gave us the opportunity to give them a little more love from a color grading stand point as well, and we were excited to do so.

We performed both the broadcast finishing and color grading of these spots on our new MacPro 12 Core using Final Cut Pro 7 and a 17 inch Flanders Scientific broadcast monitor.

Bank of America: Downtown Women’s Center Los Angeles Plum TV

Bank of America’s “Opportunity Effect” Campaign:
“Helping set opportunities in motion for our customers, communities, and the economy.”

Bank of America: White Memorial Medical Center Volunteers

Bank of America’s “Opportunity Effect” Campaign:
“Helping set opportunities in motion for our customers, communities, and the economy.”

Bank of America: Garret Gin Los Angeles

Bank of America’s “Opportunity Effect” Campaign:
“Helping set opportunities in motion for our customers, communities, and the economy.”

Bank of America: Connie Verducci QTIP

Bank of America’s “Opportunity Effect” Campaign:
“Helping set opportunities in motion for our customers, communities, and the economy.”

Bank of America: Gail Lannoy, Los Angeles “Downtown Women’s Center”

Interview with Gail Lannoy, SVP Community Development Banking for Bank Amercia

Bank of America has supported the expansion of the Downtown Women’s Center as part of its commitment to supporting organizations that empower individuals and help strengthen communities.