Pandora: Work at Pandora in Oakland

This was an incredibly fun recruiting video that we produced with our friends over at Pandora.

Late for Work, Rough Life Season 2 Finale

We have arrived! At the Hotel Utah? The end of BART Tour 2011? The end of Rough Life? Yes, Yes, and hope not.

Season 2 is a wrap. This episdoe gets us from the tattoo shop to the Hotel Utah with sick sessions at Town Park/ Hood Games, and Potrero Park in between. Johnny is Johnny, and this is the most BART Tour-esque episdoe of the season with longer skate montages, and we hope the feeling of being on the street level of the tour. By this point in the day we were EXHAUSTED. We’d been all over the Bay Area and our arms could barely hold up our camera rigs. As Johnny says, “I can’t believe it myself”, and that’s how we felt by the time we got to the Utah (and even now wrapping up the season).

It’s been a crazy ride producing the Roughneck web show. Our regret, if we had one is that we didn’t have the budget to stick on Johnny 24/7 for some real Roughneck hi jinx. Now our attention will shift to pitching Rough Life to cable networks so that we can get a budget to do it proper. Enjoy the last episode. Talk more soon. WE OUT HERE!

Johnny ditched the tour after the Richmond session. Turns out he met up with Paola at a tattoo shop in Oakland to get inked. Will anybody notice that he’s gone?

Season 2 of “It’s a Rough Life” is about the events leading up to and during BART Tour 2011. The stakes have changed for Roughneck and BART Tour is no different.

It’s a Rough Life, a reality series about Johnny Roughneck.

Follow the show on Twitter: twitter.com/aroughlife

It's a Rough Life Facebook Become a  Facebook fan to get updated every Tuesday with a new episode.

Also check out the Rough Life channels on Vimeo and Youtube! Go like them, leave comments, and tell us what you think!

Could Be Worse

Like all episodes of Rough Life this one was a little hectic, a little disorganized, and a lot of fun to produce. One of the RNCK guys really was supposed to take Johnny to his “secret” mission, but everybody with a car had ditched the tour by that point. So it fell on us to get Johnny to his non-BART Tour destination. I kept asking him why we weren’t at BART Tour, and like Tyler thought that his “responsibility” for the street team answer was a bunch of bull. The truth is Paola’s tattoo episode from Season 1 was really popular, and Johnny wanted in on it. That’s pretty funny to me. @jeremeylavoi

Johnny ditched the tour after the Richmond session. Turns out he met up with Paola at a tattoo shop in Oakland to get inked. Will anybody notice that he’s gone?

Season 2 of “It’s a Rough Life” is about the events leading up to and during BART Tour 2011. The stakes have changed for Roughneck and BART Tour is no different.

It’s a Rough Life, a reality series about Johnny Roughneck.

Follow the show on Twitter: twitter.com/aroughlife

It's a Rough Life Facebook Become a  Facebook fan to get updated every Tuesday with a new episode.

Also check out the Rough Life channels on Vimeo and Youtube! Go like them, leave comments, and tell us what you think!

The Waiting Room

You MUST support @waitingstories on @kickstarter. Seriously. We had the chance to capture the film’s director, Peter Nicks, at the San Francisco International Film Festival back in April this year. What an incredible film this is! Touching, inspiring, informative, beautiful. It’s all these things and more.

You only have 17 days left to support this project. It will only be funded if their goal is reached by Sunday July 29th, 2012! Click here for more info.

Back The Project! The Waiting Room

Here is the cut of the SFIFF’s Scoop Du Jour which features Peter Nicks and The Waiting Room.

By supporting this project, they say:

Your help will allow us to:
  • Promote our theatrical release in NY, LA, San Francisco and Oakland through a grassroots promotional campaign! The more successful the release, higher the visibility of the film and the more communities we can bring it to.
  • Give access to communities that typically do not go to the theaters to watch an indie documentary. Since this film is about their community, we will partner with local and national organizations to hold sponsor screenings that will allow some to attend for free.
  • Cover the logistical costs incurred by our non-profit Open’hood in pulling this whole thing off.

Here is the theatrical trailer:

About Peter Nicks:

Peter Nicks is an Emmy Award-winning documentary filmmaker who has produced projects for network, cable and public television exploring topics such as immigration, journalism and technology. He has also directed media strategy for two social networking start-ups and developed transmedia storytelling projects that make use of emerging social media platforms. He worked as a staff producer for ABC News in New York and as a producer for the innovative PBS documentary series Life 360. Nicks is currently producing and directing the documentary-social media hybrid The Waiting Room, which explores the impact of America’s health care policy on one county hospital and the population of largely uninsured patients it serves. Peter Nicks earned his Masters in documentary filmmaking from the University of California, Berkeley in 1999. He lives in the San Francisco Bay Area with his wife and two children.

The Bones: DJ Platurn & John Coyne

For your Monday Inspiration. Beautiful video from John Coyne of Oakland.

From the vimeo description:

“The Bones”
An original audio/visual composition between Oakland based artists DJ Platurn & John Coyne.
This project, which took several months to make, consists of over 90,000 HDR still images along with HDR video.
Musical composition by DJ Platurn.
Visuals shot & edited by John Coyne

Redford Center: Art of Activism Ellen Choy

This is another talk from the Redford Center’s Art of Activism event at the Sundance Kabuki Cinema in San Francisco on November 11th.

- Vimeo Description:

“Two exceptional young Bay Area leaders, Ellen Choy and Esperanza Tervalon-Daumont, joined Executive Director Lee Bycel and Mayor Cory Booker on November 11 to discuss the inspiration and drive behind the remarkable social and environmental work they do locally.”

“Ellen Choy was one of two Bay Area activists honored at the Redford Center’s Nov 2010 Art of Activism program. Ellen is an organizer with the Mobilization for Climate Justice West, a grassroots coalition of Bay Area groups fighting for climate justice locally through direct action and movement building. Ellen also works with after school programs for high school students in the Bay Area, helping to convene an emerging young environmental leaders, and is co-founder of ChecktheWeather.net, a blog dedicated to young people of color redefining “green”. As a funk/soul/hip hop DJ, Ellen integrates music and art into all of her work, planning progressive music events, producing socially conscious mix tapes, and using music as a medium to communicate to young people.”

For more info on Ellen, watch this short documentary produced by Kontent Film’s and Redford Center:

Hood Games


Looks like Hella Hella isn’t the only thing going on this weekend. Oakland’s Town Park skatepark is open and hosting a Hood Games contest sponsored by Satori, and possibly featuring the 7th Annual Living Word Festival, can’t really tell by the flyer.

Here’s a video by Tresreyes82 that I found on youtube that tells you all you need to know about Town Park.

Hood Games is a worthy project that directs kids toward positive activities like skateboarding. They did a great job getting Town Park built so go out and support the cause.

I’ll leave you with a video produced by Ben Galland, about an old Hood Games event in S.F.


Be there. 11AM De Fremery Park, 18th @ Adeline, Oakland, California.


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