Late for Work: It’s a Rough Life Season 2, Episode 7

It’s a Rough Life, a reality series about Johnny Roughneck.

Johnny meets back up with BART Tour at Karl Watson Day/ Hood Games at Town Park in Oakland. Then it’s back to the city for the last session at Potrero Park and the after party at Hotel Utah.

It’s a Rough Life Season 2 7/31/12

The new season of It’s a Rough Life is launching this Tuesday, July 31st, 2012. Be there on It’s a Rough Life dot com, Vimeo, and Youtube. Check Twitter and Facebook for more updates. In the meantime you can watch all of last season in this one blog post! For real!

Rough Life gearing up

So, we’re a little more than halfway through January. For the JADED team that means that we’ve wrapped up our annual corporate gig early in the month. Now we’re planning the way we want our year to go. January is traditionally slow while our clients plan their own strategies for the year. Luckily this year is heating up and we’re already busier in January than we’ve been in previous years. However, we are still trying to carve out some time for our own projects. That brings us to It’s a Rough Life. If you remember, we closed out the year with end of the Phoenix Arc.

Johnny’s wife Paola got RNCK ink, and there was a banging teaser for the next season, which will be centered around the epic BART 2011.

Our plan for Rough Life is to kick it up a notch and go for the TV pilot. TV has always been the plan, so we need to carve out our pitch strategy. What the means for the web show is that it will be more developed and focused on the company. We plan to take all that footage we have from BART Tour and build out the episodes in such a way that gives the viewer a real taste of Johnny’s struggle to keep Roughneck afloat, and also to illustrate what that means to his family. Wish us luck, and stay tuned for more. In the meantime enjoy another look at two of our favorite episodes. The one posted above, and this episode from the SLC arc when Johnny learns that his sale’s rep doesn’t necessarily have his back.

Now we’ve got some planning to do.

Ride the lightening means…

After the van debacle, the Roughnecks finally make it to the last day of PHX AM just in time for Johnny to “donate” all their swag (including his wife Paola’s favorite shirt) to a mob of little kids. Paola is completely bummed out by this and the only thing that can make her feel better is getting inked…

This is the season finale of It’s a Rough Life! Don’t worry, we’ll be back with lot’s more antics from the Roughneck squad after the holidays. In the meantime enjoy the closing chapter of Phoenix Am 2010.

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It’s a Rough Life Episode 8: Get in the Van

Thursday means a new Rough Life. This week we continues the Phoenix Saga with the crew stuck in a Motel 6 parking lot with a broken down rental van… just in time to miss best trick.

It’s a Rough Life, a reality series about Johnny Roughneck.

In this episode of It’s a Rough Life, it’s the third day of Phoenix Am and Ratface is ready for best trick. Unfortunately the crew is having a little trouble getting to the contest.

This was a great morning for Jeremey who woke up ready to get to the contest to film for ESPN what was promising to be a pretty epic best trick. Then the van broke down. During Johnny’s raging about the broken down van, he suggested that someone call Lowcard who was in town, and then at least some of the crew could get to the contest. Nevermind that also meant some of the crew would not get to the contest. So Jeremey called Lowcard Rob who politely declined to dig any of the Roughneck Squad out of their debacle. He laughed and said, “y’all will figure it out”.

Pretty funny, even at the time. Did they figure it out? Watch the episode.

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It’s a Rough Life, The Reason Why

This is the promotional explainer video for the series It’s a Rough Life, with Johnny Roughneck. The series launched on October 6th, 2011.

It’s a Rough Life Episode 7: Get That Roughneck

It’s Thursday, and that means a new It’s a Rough Life. This episode begins the second half of the Phoenix Arc. In our opinion, it’s where you really start to see Johnny’s personality come through. By this point in the trip, the Roughneck crew was more comfortable with having a camera around and were finally letting their guards down. The interaction with Matty P is priceless, and we even get some bites from Paola. Watch it and see.

In this episode of It’s a Rough Life, Josh’s qualifying run is done, Ratface’s run is coming up, and Johnny is still missing. Cue the hype man Matty P to “get that Roughneck”. Can he get Johnny out of bed?

If you haven’t seen Episode 6, you should check it out. It will give you the background on Josh’s run.

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It’s a Rough Life Episode 6: MIA

It’s a Rough Life, a reality series about Johnny Roughneck.

In this episode of It’s a Rough Life, Cowtown Phoenix Am gets started. Josh Bozzuto, one of Johnny’s riders has a 10am slot and Johnny is missing in action.

It’s a Rough Life Episode 5: The Road to Cowtown

It’s a Rough Life, a reality series about Johnny Roughneck.

In this episode of It’s a Rough Life, the Roughneck crew hits the road for Phoenix, Arizona for Cowtown Phoenix Am. It’s an all night drive with a pit stop at the local “hater nation” coffee shop to skate some rocks, and then a session at one of Arizona’s gorgeous rest stops. All they have to do after that is make it the contest and set-up the tent…

It’s a Rough Life Episode 4: The Phoenix Saga Begins

It’s a Rough Life, a reality series about Johnny Roughneck.

Let the Phoenix Saga begin! In 2010, Roughneck Hardware was a junior sponsor at the infamous Cowtown Phoenix Amateur skateboard contest. Phoenix Am, as it is known, is a proving ground for up and coming rippers. It’s also just the type of place a struggling company like Roughneck could claim real legitimacy. So after a little bit of scheming Johnny got a van, a photographer, and two of his riders in the contest. He also brought his wife and a personal hype man.

See how Johnny gets prepared to hit the road in this episode.