It’s a Rough Life SXSW Party: Pics & Thanks!
It was a hit! Everyone had a great time and we want to extend our many thanks to all the people involved. We especially want to thank the Yellow Jacket Social Club, Amy Mullins, Shannon LeBoeuf, Mimi Rose, Lucas Wedow, Stan, Pooter & Lloyd.
Huge thanks to our beer provider, Abita (Thank you to the fabulous Megan Holsten!)
… and Liquor sponsor, The Original Moonshine Whiskey (Tip of the hat to Dagan Martinez-Vargas) & Sponsorfied.
And of course all our sponsors ACE Trucks, SLUG Magazine, Stunner of the Month, and Roughneck Hardware. The swag bags were such a hit we had people requesting them long after they were gone.
The It’s a Rough Life koozies were also a big win with everyone.
Johnny Roughneck was in the house chatting it up with fans and spinning some tunes.
So many people came out and we want to thank all of you– those who knew about It’s a Rough Life, and those who just found out about it. We’ll be premiering the Second Season of It’s a Rough Life online in April 2012.
Free Rough Life party @SXSW RSVP
If you haven’t heard, we are premiering Season 2 of It’s a Rough Life at SXSW on Monday, March 12. We’re throwing the party at the Yellow Jacket Social Club, which just so happens to be partially owned by our great friends Shannon LeBoeuf and Amy Mullins. The party is a happy hour from 4-8pm. Johnny Rough is spinning records. We’re going to show the first episode of the new season, play the first season in its entireity, and maybe another special vid. RSVP HERE.
We’ve got to give a special shout out to Shrewgy at Ace Skateboard Truck Mfg, for hooking us up with trucks to give away. Stunner of the Month is also making an appearance with a grip of new, special stunners. Our friends at SLUG Magazine in Utah came through with boxes of mags for the swag bags as well (Thanks to Angela, Karamea, and Eric).
We also have to thank Abita Brewery for donating beer. They’ve been super easy to work with, and we’re psyched to have them at the party. (Special thanks to Megan for making that happen for us).
The Original Moonshine Whiskey will also be in the house for all those looking to imbibe on some high end spirits. They’re free! We made that connection through Sponsorfied. Check it out if you’re throwing a party.
Come to our party if you’re in Austin! No badges! We want to see you there. Come drink with us, hang with Mr. Roughneck, and watch lots of Rough Life new and old.
We’ve spent the last couple of weeks using all our spare time to get the party and premiere ready. That included a solid week of reaching out to sponsors. Oh my god, is it hard work to lock down sponsors? Yes. Can we say crickets? Well we rocked it anyway.
Our crazy rush to the finish also included a marathon four day shoot of spinal interviews and pick-ups with the RNCK family.
We couldn’t have done it without Mr. Ben Youngerman who not only spent a solid day shooting with us, but donating his 5D for the remainder of the shoots.
Ben is awesome. He’ll be at the party as well. Say hi to him and say hi to us. We’re editing the episodes and tying up a few loose ends now. Wish us luck. We can’t wait to hit the road for ATX! See you there. RSVP.
Rough Life in Vimeo Fest
In addition to the SXSW party (rsvp ) we’re throwing for It’s a Rough Life, we also entered it in the Vimeo Festival under “series”. As such we had to put together a 3 episode file and upload it for the contest. Here it is.
Enjoy a portion of the best of Season 1. Stay tuned for more.
It’s a Rough Life Happy Hour @SXSW 2012
It’s Wednesday morning at JADED HQ and we are spending another day knee deep in sending emails. Yep that’s right, we decided to forgo video production for a few days so that we can work on our carpal tunnel syndrome. Marketing here we come.
If you haven’t heard, and you probably haven’t because we haven’t exactly been blasting it, we are throwing a party for It’s a Rough Life at SXSW 2012. It’s going to be the most epic happy hour for a web series that’s ever been thrown. Be there. March 12 at the Yellow Jacket Social Club, ATX. It’ll go from 4-8pm. Mr. Roughneck is spinning records. And best of all we will be premiering a new episode, the first of Season 2! Consider this the soft reveal of the party and expect a bigger and better one soon.
Now all we have to do is cut the thing… and oh wait, get sponsors for the party.
We’ve spent the last week putting together the most amazingly professional sponsor package. We’ve spent the last two days emailing it out to all the brands we think would be a perfect fit. Check back in to find out how all of that goes. In the meantime we need more sponsors. Is that you? Is that your company? We need a beer brand, a liquor brand, and a big brand to help us rent out the venue and pick up some of the travel costs. Come on, who doesn’t want to be a part of the It’s a Rough Life Happy Hour, Season 2 Premiere @ SXSW 2012?
Rough Life gearing up
So, we’re a little more than halfway through January. For the JADED team that means that we’ve wrapped up our annual corporate gig early in the month. Now we’re planning the way we want our year to go. January is traditionally slow while our clients plan their own strategies for the year. Luckily this year is heating up and we’re already busier in January than we’ve been in previous years. However, we are still trying to carve out some time for our own projects. That brings us to It’s a Rough Life. If you remember, we closed out the year with end of the Phoenix Arc.
Johnny’s wife Paola got RNCK ink, and there was a banging teaser for the next season, which will be centered around the epic BART 2011.
Our plan for Rough Life is to kick it up a notch and go for the TV pilot. TV has always been the plan, so we need to carve out our pitch strategy. What the means for the web show is that it will be more developed and focused on the company. We plan to take all that footage we have from BART Tour and build out the episodes in such a way that gives the viewer a real taste of Johnny’s struggle to keep Roughneck afloat, and also to illustrate what that means to his family. Wish us luck, and stay tuned for more. In the meantime enjoy another look at two of our favorite episodes. The one posted above, and this episode from the SLC arc when Johnny learns that his sale’s rep doesn’t necessarily have his back.
Now we’ve got some planning to do.
Ride the lightening means…
After the van debacle, the Roughnecks finally make it to the last day of PHX AM just in time for Johnny to “donate” all their swag (including his wife Paola’s favorite shirt) to a mob of little kids. Paola is completely bummed out by this and the only thing that can make her feel better is getting inked…
This is the season finale of It’s a Rough Life! Don’t worry, we’ll be back with lot’s more antics from the Roughneck squad after the holidays. In the meantime enjoy the closing chapter of Phoenix Am 2010.
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It’s a Rough Life Episode 8: Get in the Van
Thursday means a new Rough Life. This week we continues the Phoenix Saga with the crew stuck in a Motel 6 parking lot with a broken down rental van… just in time to miss best trick.
It’s a Rough Life, a reality series about Johnny Roughneck.
In this episode of It’s a Rough Life, it’s the third day of Phoenix Am and Ratface is ready for best trick. Unfortunately the crew is having a little trouble getting to the contest.
This was a great morning for Jeremey who woke up ready to get to the contest to film for ESPN what was promising to be a pretty epic best trick. Then the van broke down. During Johnny’s raging about the broken down van, he suggested that someone call Lowcard who was in town, and then at least some of the crew could get to the contest. Nevermind that also meant some of the crew would not get to the contest. So Jeremey called Lowcard Rob who politely declined to dig any of the Roughneck Squad out of their debacle. He laughed and said, “y’all will figure it out”.
Pretty funny, even at the time. Did they figure it out? Watch the episode.
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It’s a Rough Life Episode 7: Get That Roughneck
It’s Thursday, and that means a new It’s a Rough Life. This episode begins the second half of the Phoenix Arc. In our opinion, it’s where you really start to see Johnny’s personality come through. By this point in the trip, the Roughneck crew was more comfortable with having a camera around and were finally letting their guards down. The interaction with Matty P is priceless, and we even get some bites from Paola. Watch it and see.
In this episode of It’s a Rough Life, Josh’s qualifying run is done, Ratface’s run is coming up, and Johnny is still missing. Cue the hype man Matty P to “get that Roughneck”. Can he get Johnny out of bed?
If you haven’t seen Episode 6, you should check it out. It will give you the background on Josh’s run.
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Roughneck + Circa Footwear Shoe Release
Circa Combat Unit released a Roughneck Hardware version of the Ramondetta Pro Model shoe for Roughneck’s 13th Anniversary. We caught up with Johnny Roughneck at the shoe release party on August 13th at DLX skate shop in San Francisco and got him to the show off the shoe for us.
Produced and Shot by Abby Berendt Lavoi and Jeremey Lavoi with a Canon 7D using a 35mm Zeiss f2.0 and a Canon “plastic fantastic” 50mm f1.8.
Edit and Finished by Jeremey Lavoi.
It’s a Rough Life Episode 6: MIA
It’s a Rough Life, a reality series about Johnny Roughneck.
In this episode of It’s a Rough Life, Cowtown Phoenix Am gets started. Josh Bozzuto, one of Johnny’s riders has a 10am slot and Johnny is missing in action.