Rolling the the JADEDs
Check out this talk we worked on a couple of weeks ago for Pandora. It features Geisha J. Williams, Executive Vice President, Electric Operations at PG&E. She was interviewed for the Women in Business series. This job was interesting for us because it came together rather quickly. We found out about it less than an hour before the talk was scheduled to start at Pandora HQ in Oakland. If that wasn’t challenge enough, we were still on the road post-SXSW. In fact, we were in Louisiana literally packing our car to head back to San Francisco.
The circumstance really put to the test our claim that we as a company can spring into action anywhere, anytime, and get it done for our clients. We made some calls and Ben Youngerman sprang into action. He swooped in to Pandora literally minutes before the talk started. He then proceeded to knock out a two camera shoot solo, saving the day for all.
We got back to San Fran a few days later and picked up the drive. Then Jeremey cut the piece for our friends on the WIB team. Another good project in the can.
We are keeping busy right now. Our time since SXSW has been ACTION PACKED. We filmed another performance at Pandora with our “best friend” K. Flay. Hopefully that will be up soon. We’re also working with the San Francisco International Film Festival to produce daily “scoop” coverage at the fest. Production for that starts today. Through StoreFront Political Media, we worked on a :30 sec spot for Phil Ting’s campaign for California Assembly. And, and, and… Rough Life is in the que. Season 2 starts soon.
Follow us on Twitter: @teamjaded
Rough Life gearing up
So, we’re a little more than halfway through January. For the JADED team that means that we’ve wrapped up our annual corporate gig early in the month. Now we’re planning the way we want our year to go. January is traditionally slow while our clients plan their own strategies for the year. Luckily this year is heating up and we’re already busier in January than we’ve been in previous years. However, we are still trying to carve out some time for our own projects. That brings us to It’s a Rough Life. If you remember, we closed out the year with end of the Phoenix Arc.
Johnny’s wife Paola got RNCK ink, and there was a banging teaser for the next season, which will be centered around the epic BART 2011.
Our plan for Rough Life is to kick it up a notch and go for the TV pilot. TV has always been the plan, so we need to carve out our pitch strategy. What the means for the web show is that it will be more developed and focused on the company. We plan to take all that footage we have from BART Tour and build out the episodes in such a way that gives the viewer a real taste of Johnny’s struggle to keep Roughneck afloat, and also to illustrate what that means to his family. Wish us luck, and stay tuned for more. In the meantime enjoy another look at two of our favorite episodes. The one posted above, and this episode from the SLC arc when Johnny learns that his sale’s rep doesn’t necessarily have his back.
Now we’ve got some planning to do.
Ride the lightening means…
After the van debacle, the Roughnecks finally make it to the last day of PHX AM just in time for Johnny to “donate” all their swag (including his wife Paola’s favorite shirt) to a mob of little kids. Paola is completely bummed out by this and the only thing that can make her feel better is getting inked…
This is the season finale of It’s a Rough Life! Don’t worry, we’ll be back with lot’s more antics from the Roughneck squad after the holidays. In the meantime enjoy the closing chapter of Phoenix Am 2010.
Become a Facebook fan to get updated every Thursday with a new episode.
Stand-Up for Vacation
Check out this series of videos we cut for Pandora over the Thanksgiving holiday. It’s four spots of New York based comedian Mark Normand telling jokes about the joys of office work and how to get out of it. The videos were produced by Pandora for a branded content campaign with jetBlue.
In other JADED news, we’re going to be finishing up the rough cut of Rolled in the next two days. Whit is planning to send a version of it off to SXSW on Friday. Cross your fingers.
The season finale of It’s a Rough Life goes live tomorrow. It’s one of our favorites, and involves somebody getting inked. You won’t want to miss it. It’s also got a special :30 second “next on” teasing the new season that starts with the epic 2011 BART Tour. The new season starts early 2012. In the meantime, we’ll be working on getting our pitch together.
It’s a Rough Life Episode 8: Get in the Van
Thursday means a new Rough Life. This week we continues the Phoenix Saga with the crew stuck in a Motel 6 parking lot with a broken down rental van… just in time to miss best trick.
It’s a Rough Life, a reality series about Johnny Roughneck.
In this episode of It’s a Rough Life, it’s the third day of Phoenix Am and Ratface is ready for best trick. Unfortunately the crew is having a little trouble getting to the contest.
This was a great morning for Jeremey who woke up ready to get to the contest to film for ESPN what was promising to be a pretty epic best trick. Then the van broke down. During Johnny’s raging about the broken down van, he suggested that someone call Lowcard who was in town, and then at least some of the crew could get to the contest. Nevermind that also meant some of the crew would not get to the contest. So Jeremey called Lowcard Rob who politely declined to dig any of the Roughneck Squad out of their debacle. He laughed and said, “y’all will figure it out”.
Pretty funny, even at the time. Did they figure it out? Watch the episode.
Become a Facebook fan to get updated every Thursday with a new episode.
It’s a Rough Life Episode 7: Get That Roughneck
It’s Thursday, and that means a new It’s a Rough Life. This episode begins the second half of the Phoenix Arc. In our opinion, it’s where you really start to see Johnny’s personality come through. By this point in the trip, the Roughneck crew was more comfortable with having a camera around and were finally letting their guards down. The interaction with Matty P is priceless, and we even get some bites from Paola. Watch it and see.
In this episode of It’s a Rough Life, Josh’s qualifying run is done, Ratface’s run is coming up, and Johnny is still missing. Cue the hype man Matty P to “get that Roughneck”. Can he get Johnny out of bed?
If you haven’t seen Episode 6, you should check it out. It will give you the background on Josh’s run.
Become a Facebook fan to get updated every Thursday with a new episode.
JADED Sizzle Reel
This is our first sizzle reel. It’s meant to be fast, fun, and to communicate the scope of what we’re capable of with an emphasis on Branded Content, Serial Programming, and Non-Fiction.
It features work written, produced, shot, or edited (and in many cases a combination of all of the above) by Abby and/ or Jeremey. It includes work produced as staff at Nick@Nite and TV Land, Current TV, HarperCollins, and Seesmic. It includes client work for Bank of America (iB5k), ESPN, Causes, Current TV, Supercharged: The Life and Times of Tim Brauch, Institute for the Future, Roughneck Hardware, and DWNTWN Skate Supply. It also includes clips from independently produced projects including Make it Happen: DIY Across America, It’s a Rough Life, and Roughcutz Da Movie.
Full list of videos below:
DWNTWN: SOMA
One Ride
Current TV: Sisterz of the Underground
DWNTWN: Tenderloin
Roughneck Hardware: BART Tour 2010
Make It Happen: Chuck Perkins and Voices of the Big Easy
Roughcutz Da Movie
Make It Happen: Lost Film Fest
HarperOne: Tales of Wonder by Huston Smith
Bank of America: BUILT NYC
Bank of America: White Memorial Hospital
Bank of America: Adams and Central
Bank of America: Butte College Workforce Development
It’s a Rough Life
Causes.com: The Gift of Giving
ESPN.com: Roughneck BART Tour 2009
Atlas Skateboard Store
Supercharged, the Life and Times of Tim Brauch: Open/ Web Promo
Nick@Nite: Brady Weekend Promo
Institue for the Future: Future Cal Courts Employee Orientation
HarperOne: Mariel’s Kitchen by Mariel Hemingway
Current TV: Current@Bonnaroo, SuchNSuch
Seesmic Cafe
Unboxing on Seesmic
Yahoo! Current Action Buzz
Thrasher Bust or Bail 2008
Make It Happen: Lowcard
Current TV: Invisible Children, Displace Me
Seesmic DuJour
Make It Happen: Okay Mountain
Make It Happen: Austin Craft Mafia
Institue for the Future: Cal Courts Justice Chronicles
Current TV: BlakkBox, Kidnapped
It’s a Rough Life Episode 6: MIA
It’s a Rough Life, a reality series about Johnny Roughneck.
In this episode of It’s a Rough Life, Cowtown Phoenix Am gets started. Josh Bozzuto, one of Johnny’s riders has a 10am slot and Johnny is missing in action.
It’s a Rough Life Episode 5: The Road to Cowtown
It’s a Rough Life, a reality series about Johnny Roughneck.
In this episode of It’s a Rough Life, the Roughneck crew hits the road for Phoenix, Arizona for Cowtown Phoenix Am. It’s an all night drive with a pit stop at the local “hater nation” coffee shop to skate some rocks, and then a session at one of Arizona’s gorgeous rest stops. All they have to do after that is make it the contest and set-up the tent…
It’s a Rough Life Episode 4: The Phoenix Saga Begins
It’s a Rough Life, a reality series about Johnny Roughneck.
Let the Phoenix Saga begin! In 2010, Roughneck Hardware was a junior sponsor at the infamous Cowtown Phoenix Amateur skateboard contest. Phoenix Am, as it is known, is a proving ground for up and coming rippers. It’s also just the type of place a struggling company like Roughneck could claim real legitimacy. So after a little bit of scheming Johnny got a van, a photographer, and two of his riders in the contest. He also brought his wife and a personal hype man.
See how Johnny gets prepared to hit the road in this episode.