MediaOne Sizzle Reel @mediaone_live

Check out this sizzle we cut for our friends MediaOne Services over the 4th of July.

If you watch it… you’ll notice that, yes, that is Rachel Maddow.

Pandora Southern Style

We are on the road to Colorado by way of Salt Lake City for 4th of July. In fact, we are in SLC right now shooting a video for a new project of ours. Sorry we can’t get more specific than that right now. In the meantime, check out these two projects we just worked on for Pandora. Above is a series of spots we edited of Alabama’s own Yelawolf, playing Jeep/ Pandora Presents Atlanta. Below is an interview with New Orlean’s Theresa Andersson. We mentioned it a week or so ago. Now it’s up!

In other recent JADED news, Jeremey has been working more as a Producer/ Shooter on Discovery Health’s Addicted. We color-corrected a documentary for PBS called RARE. We’ve also done jobs with our friends at Portal A and Panhandle Productions in the last couple of weeks… and it seems like a blur, but Jeremey was in Portland on Thursday and Friday with our friend Dan (and Ben) shooting an interview with Nickelback for the Pandora Legends and Icons series. Turns out they are super nice, and that’s all we’ve got to say about that.

Crew Tide

Recently we were featured on the Crew Tide blog. It’s a company focused on exploring…

how independent filmmakers help brands tell their stories and reach new audiences for a fraction of the cost.

We met Crew Tide’s founder, Anna Callahan at SXSW. She asked us if she could do a short interview with us because our body of work falls so squarely within what she is doing. A couple of days later we did a phone interview. Now it’s up. Check it out.

Excerpt:

Jeremey Lavoi and Abby Berendt run Jaded Multimedia, a production company in San Francisco.  Most of their work is short-form non-fiction branded content.  They work with about a dozen freelancers so that when they have too much work, they know they can handle it — that’s a good problem to have…

There’s even a little Rough Life shout out. (Stay tuned, the second season premiere is approaching.)

In other JADED news, we have just come off of a ROLLER COASTER. After we got back from Austin/ Baton Rouge for the SXSW/ Pandora/ Rough Life extravaganza, we jumped right into the San Francisco International Film Festival. If you’ve been following the blog, then you’ve seen some of those pieces. We’re looking forward to a post-fest meeting with the great San Francisco Film Society staff next week. The fest was fun, but right after we set-up the production schedule with the Film Society, Jeremey was booked as a Producer/ Shooter on Discovery Health’s, Addicted. He was immediatly shipped out to parts unknown and embedded with a drug addict 24/7 for almost two weeks. Craziness ensued. We’d love to talk more about it, but unfortunatley we cannot. Suffice it to say, it was quite an experience. He got back just in time to for the final few days of SFIFF (and more importantly the Filmmakers Lounge on Fillmore). More to come.

Women in Business videos

We have been working with Pandora on a variety of project for the last few months. Those projects run the gamut from documentary style, branded content campaigns with big artists to more humble conference style talks at Pandora HQ. We’ve posted about the former, but not the latter so this post will be about them. One very cool job that we’ve done for Pandora is video coverage of their Women in Business series. For those, the internal “Women in Business” group brings in female business luminaries to share their experiences. JADED’s role is to shoot the video, edit them, and put them up on the web for further viewing. We think the talks are a great service for a company to provide its staff. Even better, they share the videos we produce publicly so that anybody can watch them. Check some of them out, they’re definitely worth watching.

Lisa Kavanaugh, Chief Product and Technology Officer at Ask.com interviewed by Amanda Conti for Pandora’s Women in Business Series.

Kellie A. McElhaney delivers her talk called “The Lioness Factor” at Pandora Headquarters.

Free Rough Life party @SXSW RSVP

If you haven’t heard, we are premiering Season 2 of It’s a Rough Life at SXSW on Monday, March 12. We’re throwing the party at the Yellow Jacket Social Club, which just so happens to be partially owned by our great friends Shannon LeBoeuf and Amy Mullins. The party is a happy hour from 4-8pm. Johnny Rough is spinning records. We’re going to show the first episode of the new season, play the first season in its entireity, and maybe another special vid. RSVP HERE.

We’ve got to give a special shout out to Shrewgy at Ace Skateboard Truck Mfg, for hooking us up with trucks to give away. Stunner of the Month is also making an appearance with a grip of new, special stunners. Our friends at SLUG Magazine in Utah came through with boxes of mags for the swag bags as well (Thanks to Angela, Karamea, and Eric).

We also have to thank Abita Brewery for donating beer. They’ve been super easy to work with, and we’re psyched to have them at the party. (Special thanks to Megan for making that happen for us).

The Original Moonshine Whiskey will also be in the house for all those looking to imbibe on some high end spirits. They’re free! We made that connection through Sponsorfied. Check it out if you’re throwing a party.

Come to our party if you’re in Austin! No badges! We want to see you there. Come drink with us, hang with Mr. Roughneck, and watch lots of Rough Life new and old.

We’ve spent the last couple of weeks using all our spare time to get the party and premiere ready. That included a solid week of reaching out to sponsors. Oh my god, is it hard work to lock down sponsors? Yes. Can we say crickets? Well we rocked it anyway.

Our crazy rush to the finish also included a marathon four day shoot of spinal interviews and pick-ups with the RNCK family.

We couldn’t have done it without Mr. Ben Youngerman who not only spent a solid day shooting with us, but donating his 5D for the remainder of the shoots.

Ben is awesome. He’ll be at the party as well. Say hi to him and say hi to us. We’re editing the episodes and tying up a few loose ends now. Wish us luck. We can’t wait to hit the road for ATX! See you there. RSVP.

It’s a Rough Life Episode 3: Roughside of Utah Finale

It’s a Rough Life, a reality series about Johnny Roughneck.

In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

It’s a Rough Life: Roughside of the Trax Complete

It’s a Rough Life, a reality series about Johnny Roughneck.

Johnny flies to Salt Lake City to host “Rough Side of the Trax 2″ — his event where kids barge the trains to skate spots across the city. This is the complete story arc, a combination of three webisodes.

On day one, check out the behind the scenes leading up to the event and see Johnny’s Utah digs. Then Johnny heads to SLUG Magazine (Salt Lake Underground) to meet the crew. On day 2, the “Rough side of the Trax” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. After that is sorted out, the Roughnecks head to registration and then all the riders head out to the train and the first spot, Dead Goat Ledge. Then it’s on to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the second spot, and the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

It’s a Rough Life Episode 3 is up! Utah Finale @aroughlife

In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.

This episode wraps up Roughneck in Utah. We worked really hard to get these out so quickly after Roughside of the Trax, and we hope you all enjoyed them. Once again we have to thank all of the people who have been supportive of this project. Our friend Ben Youngermen, Benny Gold, Lowcard Mag, Slap Magazine, Typical Culture, Shrewgy over at Ace Trucks, Stunner of the MonthPaying in Pain, California Street/ Hidehiko Fujiwara, Dalan McNabola (for all the social media support), Jimmy Nelson and the Roughneck Hardware squadron (and Panda for being a good sport), and so many more.

There’s more coming. Next week we’re doing a little trip back in time to Phoenix Am 2010 for the Phoenix Saga! Stay tuned.

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Ben Folds shoot at Pandora HQ

On Friday Jeremey headed back over to Oakland…

to film Ben Folds play Pandora HQ.

Mr. Folds played a solid set.

…and gave a rather engaging interview. Stay tuned to the Pandora blog for footage from the performance.

In other JADED/ Pandora news, the interview we shot with the band Dawes, outside of the Fox Theater in Oakland a few weeks ago is up on Pandora B-sides. Click the image below, and then click “Future Plans: Dawes…” to watch it.