And the parade marches on
That’s a screen grab from Monday nights workshop performance of Miranda Ferriss-Jones’ Precipice at TRI Studios. Miranda and her soon to be husband Ben Youngerman are great friends and frequent collaborators of ours. We were honored to be a part of the first workshop of Miranda’s amazing musical theater extravaganza. We can’t wait until the next one. (Also congrats you two! They’re getting married in about a week.) Look out for video clips from Monday night soonish from Panhandle Productions.
In other TeamJADED news, we are SLAMMED. My mom likes to call the way we work “feast or famine” and right now we are in feast mode. Or maybe a more accurate way to put it would be drowning on fat slices of extra cheese and pineapple pizza that clients are throwing at our mouths. I mean pizza is delicious… and the pineapple is good on everything… but I digress.
Pretty soon the first non-pilot Documos will go live. Documos is a new project we’ve launched under the JADED umbrella. It’s a brand dedicated specifically to producing documentary promos. We’ve been working a lot in the “short branded doc” for web catagory in the last few years. We love doing it. So we thought hey, let’s start a company dedicated to just that. Viola: Documos. Check it out. (I think this counts as a soft launch). Here’s one we produced with our buddy Thomas Knoll. Watch it and then go vote for his panel at SXSW.
We’ve also partnered with the folks at MediaOne on a variety of projects. Right now we’re working with them to cover Talks@Google. Look out for some of those videos coming soon. We’ve shot talks with D&D author/ legend RA Salvatore (There is a new Drizzt book out!) and also Battlestar Galactica writer Jane Espenson, who was at Google promoting her excellent web series Husbands.
It’s political season, and we’ve been working on political ads with our friends at StoreFront and IB5k. Some of those should be public soonish.
Jeremey has also been filling in for our friend Glenn and shooting talks at Pivotal Labs while Glenn enjoys his annual August vacation.
We’ve also been working on some behind the scenes edits for our friends over at Pandora, including a performance/ interview of Amanda Palmer for their Backstage@Pandora series. We’ll post that when it’s up.
And Rough Life! Are you watching it? You should be. Here’s the new one in case you missed it for some reason.
Tetris
Flash Tetris
Play The Scary Maze Game at Fugly.com
That’s what our workload is like right now. So apologies for the slow updates to the blog. We’re juggling about nineteen different video projects including work for several of our favorite clients as well as Rough Life and our first Documo specific contract. It’s awesome, but hectic. Stay tuned.
Stakes is High for Johnny Rough
This episode was fun to produce. Thanks to Paola for being a good sport (with Johnny) and with us.
It’s almost time for BART Tour, but first Johnny has to make some last minute preparations with the ex-wife. Paola is not too psyched about him shrugging off his family responsibilities to barge trains all day with skaters.
It’s a Rough Life, a reality series about Johnny Roughneck.
Follow us the show on Twitter: twitter.com/aroughlife
Become a Facebook fan to get updated every Tuesday with a new episode.
Also check out the Rough Life channels on Vimeo and Youtube! Go like them, leave comments, and tell us what you think!
NEW It’s a Rough Life!
That’s right, season 2 has begun! It’s a Rough Life Season 2, 7 episodes about BART Tour 2011. The lead up, the drama, the skateboarding. Get ready. 
Watch it without ads:
Follow the show on Twitter: twitter.com/aroughlife
Become a Facebook fan to get updated every Tuesday with a new episode.
Also check out the Rough Life channels on Vimeo and Youtube! Go like them, leave comments, and tell us what you think! Now head to It’s a Rough Life dot com and watch it again!
Crew Tide
Recently we were featured on the Crew Tide blog. It’s a company focused on exploring…
how independent filmmakers help brands tell their stories and reach new audiences for a fraction of the cost.
We met Crew Tide’s founder, Anna Callahan at SXSW. She asked us if she could do a short interview with us because our body of work falls so squarely within what she is doing. A couple of days later we did a phone interview. Now it’s up. Check it out.
Excerpt:
Jeremey Lavoi and Abby Berendt run Jaded Multimedia, a production company in San Francisco. Most of their work is short-form non-fiction branded content. They work with about a dozen freelancers so that when they have too much work, they know they can handle it — that’s a good problem to have…
There’s even a little Rough Life shout out. (Stay tuned, the second season premiere is approaching.)
In other JADED news, we have just come off of a ROLLER COASTER. After we got back from Austin/ Baton Rouge for the SXSW/ Pandora/ Rough Life extravaganza, we jumped right into the San Francisco International Film Festival. If you’ve been following the blog, then you’ve seen some of those pieces. We’re looking forward to a post-fest meeting with the great San Francisco Film Society staff next week. The fest was fun, but right after we set-up the production schedule with the Film Society, Jeremey was booked as a Producer/ Shooter on Discovery Health’s, Addicted. He was immediatly shipped out to parts unknown and embedded with a drug addict 24/7 for almost two weeks. Craziness ensued. We’d love to talk more about it, but unfortunatley we cannot. Suffice it to say, it was quite an experience. He got back just in time to for the final few days of SFIFF (and more importantly the Filmmakers Lounge on Fillmore). More to come.
SXSW more pics from the Rough Life Party
Apologies for the lack of blogging. We’re in Baton Rouge recovering from the SXSW flu and knocking out edits from the Pandora showcase at Antones. Now for your viewing pleasure some more pics from the Rough Life Party.
Abby introducing the video.
Swag table.
Ace trucks.
Stickers.
Bolts and trucks.
Whit Scott of Rolled Film.
More swag.
It’s a Rough Life SXSW Party: Pics & Thanks!
It was a hit! Everyone had a great time and we want to extend our many thanks to all the people involved. We especially want to thank the Yellow Jacket Social Club, Amy Mullins, Shannon LeBoeuf, Mimi Rose, Lucas Wedow, Stan, Pooter & Lloyd.
Huge thanks to our beer provider, Abita (Thank you to the fabulous Megan Holsten!)
… and Liquor sponsor, The Original Moonshine Whiskey (Tip of the hat to Dagan Martinez-Vargas) & Sponsorfied.
And of course all our sponsors ACE Trucks, SLUG Magazine, Stunner of the Month, and Roughneck Hardware. The swag bags were such a hit we had people requesting them long after they were gone.
The It’s a Rough Life koozies were also a big win with everyone.
Johnny Roughneck was in the house chatting it up with fans and spinning some tunes.
So many people came out and we want to thank all of you– those who knew about It’s a Rough Life, and those who just found out about it. We’ll be premiering the Second Season of It’s a Rough Life online in April 2012.
Let it begin, off the road into SXSW
We made it into Texas yesterday after 3 days on the highways listening to outlaw country.
We pulled into Austin around 10pm and headed straight for the Yellow Jacket Social Club.
We hung with our friend and host Amy Mullins, ate some delicious food, and then head back to Amy and Shannon’s house to pack it in for the night.
When we got there, this was waiting for us. Rad.
It’s a Rough Life koozies. Be at the party to get one.
Rough Life, ATX, Yellow Jacket Social Club @sxsw
Today is the day, we are hitting the road for ATX! SXSW here we come!
Join us for the exclusive Season 2 premiere of “It’s a Rough Life” at SXSW! On March 12, 2012 we are screening the first episode of the new season. Johnny is spinning. We’re doing product giveaways and more!
Free beer and whiskey from our sponsors (until the drink tickets run out)!
Beer provided by Abita Brewery.
Whiskey provided by the Original Moonshine Whiskey.
Support provided by Roughneck Hardware, Ace Skateboard Truck Mfg., SLUG Magazine, and Stunner of the Month.
Free Rough Life party @SXSW RSVP
If you haven’t heard, we are premiering Season 2 of It’s a Rough Life at SXSW on Monday, March 12. We’re throwing the party at the Yellow Jacket Social Club, which just so happens to be partially owned by our great friends Shannon LeBoeuf and Amy Mullins. The party is a happy hour from 4-8pm. Johnny Rough is spinning records. We’re going to show the first episode of the new season, play the first season in its entireity, and maybe another special vid. RSVP HERE.
We’ve got to give a special shout out to Shrewgy at Ace Skateboard Truck Mfg, for hooking us up with trucks to give away. Stunner of the Month is also making an appearance with a grip of new, special stunners. Our friends at SLUG Magazine in Utah came through with boxes of mags for the swag bags as well (Thanks to Angela, Karamea, and Eric).
We also have to thank Abita Brewery for donating beer. They’ve been super easy to work with, and we’re psyched to have them at the party. (Special thanks to Megan for making that happen for us).
The Original Moonshine Whiskey will also be in the house for all those looking to imbibe on some high end spirits. They’re free! We made that connection through Sponsorfied. Check it out if you’re throwing a party.
Come to our party if you’re in Austin! No badges! We want to see you there. Come drink with us, hang with Mr. Roughneck, and watch lots of Rough Life new and old.
We’ve spent the last couple of weeks using all our spare time to get the party and premiere ready. That included a solid week of reaching out to sponsors. Oh my god, is it hard work to lock down sponsors? Yes. Can we say crickets? Well we rocked it anyway.
Our crazy rush to the finish also included a marathon four day shoot of spinal interviews and pick-ups with the RNCK family.
We couldn’t have done it without Mr. Ben Youngerman who not only spent a solid day shooting with us, but donating his 5D for the remainder of the shoots.
Ben is awesome. He’ll be at the party as well. Say hi to him and say hi to us. We’re editing the episodes and tying up a few loose ends now. Wish us luck. We can’t wait to hit the road for ATX! See you there. RSVP.