It’s a Rough Life, The Reason Why

Roughneck is a freaking enigma, wrapped in a puzzle, twisted up in a game, man. I don’t even know what it is. It’s my life.

This is the promotional explainer video for our series It’s a Rough Life, with Johnny Roughneck. The series launched on October 6th, 2011.

From broken-down rental vans to cops busting up skate jams, Johnny Roughneck deals with it all. A working class family man trying to keep drama with the wife to a minimum, he works odd jobs to feed kids and pay the bills. With a 13-year-old struggling skateboard empire under his belt and a wife fed up with his crap, It’s a Rough Life is a reality series about Johnny’s hilarious, inspiring, and constantly chaotic world.

The inaugural season of It’s a Rough Life will be a look into Johnny Roughneck’s hectic reality through a collection of stories captured over the last two years. Each episode will range from 5-10 minutes.

For more about Johnny Roughneck, and a deeper look into the idea behindIt’s a Rough Life, check out the Treatment.

This promotional video was produced by Jeremey Lavoi and Abby Berendt Lavoi. It draws on footage that was shot primarily by Jeremey from 2007-2011. It also features footage shot by Abby Berendt Lavoi, Ben Youngerman, Tyler Moore, and Shane Andrews. It was edited by Abby Berendt Lavoi and color graded by Jeremey Lavoi.