Roughneck + Circa Footwear Shoe Release
Circa Combat Unit released a Roughneck Hardware version of the Ramondetta Pro Model shoe for Roughneck’s 13th Anniversary. We caught up with Johnny Roughneck at the shoe release party on August 13th at DLX skate shop in San Francisco and got him to the show off the shoe for us.
Produced and Shot by Abby Berendt Lavoi and Jeremey Lavoi with a Canon 7D using a 35mm Zeiss f2.0 and a Canon “plastic fantastic” 50mm f1.8.
Edit and Finished by Jeremey Lavoi.
It’s a Rough Life Episode 6: MIA
It’s a Rough Life, a reality series about Johnny Roughneck.
In this episode of It’s a Rough Life, Cowtown Phoenix Am gets started. Josh Bozzuto, one of Johnny’s riders has a 10am slot and Johnny is missing in action.
It’s a Rough Life Episode 5: The Road to Cowtown
It’s a Rough Life, a reality series about Johnny Roughneck.
In this episode of It’s a Rough Life, the Roughneck crew hits the road for Phoenix, Arizona for Cowtown Phoenix Am. It’s an all night drive with a pit stop at the local “hater nation” coffee shop to skate some rocks, and then a session at one of Arizona’s gorgeous rest stops. All they have to do after that is make it the contest and set-up the tent…
It’s a Rough Life Episode 4: The Phoenix Saga Begins
It’s a Rough Life, a reality series about Johnny Roughneck.
Let the Phoenix Saga begin! In 2010, Roughneck Hardware was a junior sponsor at the infamous Cowtown Phoenix Amateur skateboard contest. Phoenix Am, as it is known, is a proving ground for up and coming rippers. It’s also just the type of place a struggling company like Roughneck could claim real legitimacy. So after a little bit of scheming Johnny got a van, a photographer, and two of his riders in the contest. He also brought his wife and a personal hype man.
See how Johnny gets prepared to hit the road in this episode.
It’s a Rough Life Episode 3: Roughside of Utah Finale
It’s a Rough Life, a reality series about Johnny Roughneck.
In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.
It’s a Rough Life Episode 2: Roughside of Utah Pt.2
In Part 2 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. All the riders head out and we get to see chaos on train and the first spot, Dead Goat Ledge.
It’s a Rough Life Episode 1: Roughside of Utah Pt.1
It’s a Rough Life, a reality series about Johnny Roughneck.
Johnny flies to Salt Lake City to host “Rough Side of the Trax” — his event where kids barge the trains to skate spots across the city. In this episode we see behind the scenes leading up to the event, check out his Utah digs, meet the SLUG Magazine (Salt Lake Underground) crew, and get hyped for the event.
It’s a Rough Life: Roughside of the Trax Complete
It’s a Rough Life, a reality series about Johnny Roughneck.
Johnny flies to Salt Lake City to host “Rough Side of the Trax 2″ — his event where kids barge the trains to skate spots across the city. This is the complete story arc, a combination of three webisodes.
On day one, check out the behind the scenes leading up to the event and see Johnny’s Utah digs. Then Johnny heads to SLUG Magazine (Salt Lake Underground) to meet the crew. On day 2, the “Rough side of the Trax” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. After that is sorted out, the Roughnecks head to registration and then all the riders head out to the train and the first spot, Dead Goat Ledge. Then it’s on to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the second spot, and the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.
It’s a Rough Life, The Reason Why
Roughneck is a freaking enigma, wrapped in a puzzle, twisted up in a game, man. I don’t even know what it is. It’s my life.
This is the promotional explainer video for our series It’s a Rough Life, with Johnny Roughneck. The series launched on October 6th, 2011.
From broken-down rental vans to cops busting up skate jams, Johnny Roughneck deals with it all. A working class family man trying to keep drama with the wife to a minimum, he works odd jobs to feed kids and pay the bills. With a 13-year-old struggling skateboard empire under his belt and a wife fed up with his crap, It’s a Rough Life is a reality series about Johnny’s hilarious, inspiring, and constantly chaotic world.
The inaugural season of It’s a Rough Life will be a look into Johnny Roughneck’s hectic reality through a collection of stories captured over the last two years. Each episode will range from 5-10 minutes.
For more about Johnny Roughneck, and a deeper look into the idea behindIt’s a Rough Life, check out the Treatment.
This promotional video was produced by Jeremey Lavoi and Abby Berendt Lavoi. It draws on footage that was shot primarily by Jeremey from 2007-2011. It also features footage shot by Abby Berendt Lavoi, Ben Youngerman, Tyler Moore, and Shane Andrews. It was edited by Abby Berendt Lavoi and color graded by Jeremey Lavoi.
