JADED is a creative agency, as well as turnkey production and post-production house specializing in branded content.

The line has blurred between marketing and content. Today’s media must entertain, inform, and carry a brand’s message without turning away savvy media consumers. That is why we use the non-fiction form to tell authentic stories that engage your community. Whether you are one of the worlds biggest brands, a healthcare company, tech start-up, non-profit, book publisher, or think tank, the immediacy of non-fiction creates an opening for your audience to connect with your brand. Put simply, it is real stories that appeal to your customers, users, funders, and audience in today’s oversaturated media landscape.

We work with clients like Bank of America, Pandora Internet Radio, Google, SFMOMA, and many others. Our style of short-form, high quality, branded documentary brings the best of non-fiction storytelling to your message. We create content that is built for engagement and is easily shared over social media. We employ the cutting edge of documentary and non-fiction television production techniques to ensure the highest production value at affordable prices.

Our team has years of experience working in marketing, television, and documentary film, and we bring that knowledge to all of our projects. Because JADED is a boutique production company at heart, we also offer other forms of non-fiction video to our brand partners. We produce spots ranging from :15 seconds to 10 minutes. We produce television promos, web promos, and book trailers. We also produce and shoot event coverage, talks and presentations, industrials, sales videos, and training videos. In addition to all that, we find time to produce originals like our documentary web series, “It’s a Rough Life.”

Come work with us in the new frontier of social media and branded content. We understand the importance of authentic messaging, as well as working with a partner that can perform at every stage of production. We want to take your project from concept to completion. Let’s share your story.


Abby Berendt Lavoi: Founder & Partner

Abby Berendt LavoiAbby’s work has been nationally recognized, receiving awards and honors from the Telly Awards, PromaxBDA, New York Television Film Festival, Broadcast Education Association, Colorado State Alumni Association, and the Skateboard Film Festival (part of the Seattle International Film Festival). She has worked with various media companies which have spanned the industries of TV, Internet, Publishing, Radio, and Music. Her television credits include MTV2, MTV, mtvU,  TV Land, Nick@Nite, and Current TV. She has an in-depth background in marketing and social media, spearheading campaigns for HarperCollins Publishers, and working in the Sony Music Alternative Marketing Dept. She has interviewed many personalities including John Mayer, B.B. King, Gavin Newsom, Rory Kennedy and Mariel Hemingway, and has coordinated work for high profile figures like Deepak Chopra, Paulo Coelho, Desmond Tutu, Daniel Handler (Lemony Snicket), Kevin Bacon, and Isabel Allende. Abby’s clients include Pandora Internet Radio, Bank of America, Weber Shandwick, San Francisco Museum of Modern Art (SFMOMA), Causes.com, San Francisco Film Society, Institute for the Future, The Sierra Club, Storefront Political Media, Giant Ad Agency and Gilead Sciences. Abby has a degree in Technical Journalism and Communication from Colorado State University. Her fundamental passion is to tell creative, informative, and socially relevant stories. … read more about Abby.

Jeremey Lavoi: Founder & Partner

Jeremey Lavoi is an award-winning Director, Producer, and Writer of non-fiction video specializing in documentary storytelling. Has worked in television, social media, and documentary film. Most recently his work has been in Branded Content through his company JADED Multimedia and Unscripted Television. He has worked on video campaigns for Bank of America, Pandora Internet Radio, ESPN.com, Virgin Airlines, SFMOMA, and many others. His television credits include History Channel, Science Channel, Discovery Health, Current TV, MTVu, and TechTV (G4). Jeremey is also an experienced Editor and Director of Photography. He has a Bachelor of Arts in Creative Writing from San Francisco State University. At his heart, he is a storyteller.

… read more about Jeremey.

Shveta Berry: Lead Business Development

Shveta Berry

With over a decade of experience in content production, Shveta is able to provide both direction and the practical know-how to take a project from concept to completion. Her past work spans promotional campaigns to television series and everything in between.  Past broadcast clients include Discovery, TLC, National Geographic, HGTV, DIY, and Cartoon Network.  Past corporate clients include Genentech, Spokeo, and ViaCord.   She is of the mindset that all processes can be improved and is an expert at increasing efficiency to deliver your project on-time and on-budget with originality to spare.  She has a Bachelor of Arts in English Literature from the University of Virginia and sees everything and everyone around her as having a story to tell.   When she is not producing quality content, she is cooking, eating, and writing about food.

Danny De Bonis: Associate Producer/ Editor

Danny De BonisDanny uses online video to help campaigns build movement and engage communities. Before joining JADED, Danny did freelance work for several organizations including Airbnb and the Sierra Club, and co-founded Wake The Beast, a nonprofit which connects progressive and creative communities to make effective videos. He has worked with Al Gore’s Alliance for Climate Protection and has since edited 30-second cable ads and online videos which have achieved viral success and peer recognition. With a background in new media and email marketing, his experience with testing how people interact with online content informs how he produces and edits video. His Earth Day video featuring Biz Markie showed the diverse movement calling for climate action and was seen over one million times. His video “Breathe” included celebrities like Alec Baldwin and Margaret Cho along with the public demanding that clean air be protected from polluters. It was judged as one of the best nonprofit videos in YouTube’s DoGooder Nonprofit Video Awards. He graduated cum laude from Boston University with a B.A. in Sociology.

TeamJaded Productions was founded by Abby Berendt Lavoi and Jeremey Lavoi, video and new media professionals. JADED Multimedia started in 1997, and in 2007, along with Abby Berendt Lavoi, TeamJaded Productions was born. It has since expanded into an award-winning, full-service production, and post-production company. Today, JADED is at the cutting edge of branded documentary storytelling, web, corporate, and promotional video with loyal clients throughout the industry.