Abby Berendt Lavoi

Abby Berendt LavoiAbby began her media career at KCSU FM, in Fort Collins, CO, working as a Prime Time DJ and Music Director. From 2001–2004, she worked with indie and major record labels, wrote CD and concert reviews for local publications, and interviewed numerous artists including B.B. King, John Mayer, Ben Kweller, and The Dandy Warhols.

In 2004, Abby moved to New York City and received starting gigs at MTV2 and Sony Records. After a quick stint working on the 2004 MTV VMAs, Abby accepted a job in the promo department at TV Land and Nick@Nite. She started by producing the network billboards, and quickly moved her way up to write and produce her own promo campaigns.

In 2006, Abby moved across the country to San Francisco. From classic TV to Current TV, Abby rediscovered her passion for pop-culture, music, and non-fiction story telling. At Current TV she wrote, produced, and edited various promo campaigns, headed up the Yahoo! Current Network promo department, worked in conjunction with the LA studio, and coordinated promo acquisitions.

In 2008, Abby moved into the Publishing world, becoming a Marketing Associate at HarperCollins Publishers managing the online and video presence at HarperOne. She has worked with several bestselling authors, including Deepak Chopra, Paulo Coelho, and Desmond Tutu, among others. She produces and edits book trailers, coordinates marketing campaigns and online outreach efforts.

Abby has a Bachelor’s Degree in Technical Journalism and Communication from Colorado State University. Her work has been nationally recognized, receiving honors from the Telly Awards, Broadcast Education Association, Colorado State Alumni Association, and Promax. Her fundamental passion is to tell creative, informative, and socially relevant stories.