It’s a Rough Life SXSW Party: Pics & Thanks!

It was a hit! Everyone had a great time and we want to extend our many thanks to all the people involved. We especially want to thank the Yellow Jacket Social Club, Amy Mullins, Shannon LeBoeuf, Mimi Rose, Lucas Wedow, Stan, Pooter & Lloyd.

It's a Rough Life SXSW Party 2012

Huge thanks to our beer provider, Abita (Thank you to the fabulous Megan Holsten!)

It's a Rough Life SXSW Party 2012 Abita

… and Liquor sponsor, The Original Moonshine Whiskey (Tip of the hat to Dagan Martinez-Vargas) & Sponsorfied.

It's a Rough Life SXSW Party 2012 The Original Moonshine Whiskey

And of course all our sponsors ACE Trucks, SLUG Magazine, Stunner of the Month, and Roughneck Hardware. The swag bags were such a hit we had people requesting them long after they were gone.

It's a Rough Life SXSW Party 2012 Swag Bags

The It’s a Rough Life koozies were also a big win with everyone.

It's a Rough Life SXSW Party 2012 Koozie Baby

Johnny Roughneck was in the house chatting it up with fans and spinning some tunes.

It's a Rough Life SXSW Party 2012 Johnny Roughneck

It's a Rough Life SXSW Party 2012 Spinning

So many people came out and we want to thank all of you– those who knew about It’s a Rough Life, and those who just found out about it. We’ll be premiering the Second Season of It’s a Rough Life online in April 2012.

It's a Rough Life SXSW Party 2012 Yellow Jacket Social Club Austin TX

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