Broadcast Finishing for Bank of America

We pride ourselves on a being a nimble production outfit capable of shepherding a project from planning to premiere, whether that means web, tv, or theatrical. Recently, we worked on a series of mini documentaries for Bank of America with our friends over at ib5k. The documentaries were part of an overarching web campaign called the Opportunity Effect. The campaign showcases people involved with good causes made possible with the banks help.

This post is to spotlight three of those videos, specifically the three that aired as TV spots on Plum TV. We delivered dozens of finished videos for the project, but because these spots were destined for television broadcast, they required a slightly different finishing workflow with an eye towards broadcast standards. That gave us the opportunity to give them a little more love from a color grading stand point as well, and we were excited to do so.

We performed both the broadcast finishing and color grading of these spots on our new MacPro 12 Core using Final Cut Pro 7 and a 17 inch Flanders Scientific broadcast monitor.

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