Make it Happen: Lowcard

Lowcard started as a humble xeroxed rag passed between a small crew of friends. Now its circulation is in the thousands, and the Lowcard brand presides over an empire of clothes, shot glasses, and even AM/FM radios.

However, the name Lowcard is more than just the header on a magazine or a logo on a t-shirt. Lowcard is synonymous with raw and unapologetic skateboard culture. This film is a brief look into the day-to-day happenings of Lowcard’s editor in chief, Rob Collinson.

The Lowcard mini doc to end all Lowcard mini docs. It premiered at the Skateboard Film Festival on August 14, 2009 and was awarded a Bronze Telly Award in 2010

If you don’t know what Lowcard is, then watch and learn.

Make It Happen is a series of short documentaries about creative projects that started out DIY. This is the first one.

Shot, Produced, and Edited by Abby Berendt Lavoi and Jeremey Lavoi.

Music by Hightower, Hottub, Mothership, and Bad Strip

Open animation by Thom Blythe

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