It's All Happening.

So it’s crazy to think that in our mid-twenties we’ve started our own company. Now, this might not seem too crazy for anyone who knows Jeremey. He’s been Jaded for years. A skateboarder, DIY-er, “I made my own ‘zine” guy, it’s not too hard to imagine him going full-force with an independent venture. I, however, have been a corporate glom-on since I left college. Yes, I wasn’t going to ‘sell-out’ after I left college radio, but guess what? I worked for the Number 5 Fortune 500 Entertainment Industry company, Viacom… right next to Number 6: Clear Channel. And thanks to my University’s Writing Dept, anyone who has ever googled my name know’s I’ll never get a job there.

But even though the views from the 48th floor in Times Square were beautiful, there was something missing. Maybe it was a few of my brain cells, but I knew that I needed something more. I guess “more” meant flying across the country to go work for Al Gore… More appropriately, Current TV. It was here in San Francisco that I learned the world is changing; and not just because of Global Warming (thank you Inconvenient Truth). But the world in which we consume media is changing. From Cable to On Demand, from YouTube, AppleTV, and Milan… it’s all happening. Almost anyone can own an HD Camera (albeit you definitely need some funding), and Final Cut Pro is basically available to the masses.

TV production is no longer for the elite. It no longer is in the hands of the few. Those with the money may have the connections, but they don’t control the content and the distribution anymore. Things are changing and Jaded Multimedia will be apart of it.

In his blog “Video on the Net” on BuzzMachine.com, Jeff Jarvis says it best:
“The first and more important lesson: We now have the tools to control not just the consumption but the creation of media.”

So as we start this new adventure, we’ll continue to work with innovative TV companies (like Current TV), and foster new relationships with amazing IPTV stations (see the links!). Our hope is that we can create meaningful content, that’s fun to watch, and has a positive impact in the world.

Now I’m done being cheesy. It’s time to get crazy.

We’ll be updating this blog daily. Random stuff. We’ll discuss anything. From wack stats, to rad artists, and random news, we’ll be throwin it down. And we’d be pretty psyched if ya’ll joined in the conversation. Stay tuned.

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